How to Fundraise and Better Allocate Your Time with Donors

The clock is consistently and constantly ticking – 86,400 times a day, to be exact. Despite the seemingly monumental amount of seconds, there never seems to be enough time in a day. Time is a precious resource for fundraisers. So when it comes to divvying up your time among donors, it’s crucial to maximize every second and every minute. There’s nothing worse than wasting precious time on a prospect that will never be fruitful. You wouldn’t waste your time trying to convince somebody they needed something if their heart just wasn’t in it. But too often, we ignore that logic when trying to solicit donors. And while it’s impossible to know for sure who will give and who will dodge your attempts, you can be better at making an educated decision about where to spend time. We chatted with Marc Pitman, founder of The Fundraising Authority, to find out where you should be spending the most time with donors.