GoFundMe rebrands the Direct Impact Fund as GoFundMe.org for wider charitable giving

GoFundMe.com has made a name for itself as a wildly successful platform for people to raise awareness virally and collect money for their personal causes, with $5 billion coming from 50 million donors since launching in 2010. More recently, it has been building out a wider presence working with charities. It is making the latter more official today, with the launch of GoFundMe.org. And alongside this, it’s debuting a new way to donate to larger fundraising efforts by way of GoFundMe.org Causes, which lets people make donations that might go to one of many charities working to support a variety of general causes, initially covering six “evergreen” areas like animal rescue, K-12 classrooms and mental health.