FUNDRAISING

Email Focus Tool Gated Raises Dollars and Awareness for Nonprofits

Gated | September 23, 2022 | Read time : 01:50 min

Email Focus Tool News
Gated, the email management solution that challenges unknown senders to donate to charity in order to reach your inbox, just released new nonprofit pages for every organization that its users choose to support. People who use Gated can support any one of 100+ NPOs (such as Doctors Without Borders, Big Brothers Big Sisters, Wounded Warrior Project, et al.) or request a verified nonprofit of their choosing. The new pages were created to highlight each individual nonprofit, showcasing the impact that Gated users create in dollars and awareness, every month.

The release of these pages solidifies CEO and Founder Andy Mowat's vision for creating positive social impact alongside Gated's mission to give people control back over their attention in email. These pages function as a way for nonprofits to passively increase small-dollar, unrestricted recurring donations each month across their entire user base. Each user who signs up generates an average of $6 and 100+ brand impressions for their chosen nonprofit every month.

"Gated creates impact for nonprofits in so many ways - helping nonprofits reach email zen within their own teams, serving as a zero-lift way for nonprofits to connect with new audiences, and of course raising funds! Best of all, this genius, innovative idea doesn't require more work or investment from already-strapped nonprofit organizations."

-Jonny Imerman, Cofounder of nonprofit awareness clothing company ClozTalk and the nonprofit Imerman Angels.

The funds are raised from senders donating to reach a Gated user's inbox. Well-intentioned senders donate to help their email stand out. In fact, 25 percent of senders donate more than the minimum required amount to reach a desired inbox. Gated partners with giving platform Change to verify 501(c)3 status and distribute donations.

"We're pleased to work with such an exciting, innovative technology offering that benefits social good and charitable giving. Gated is a unique use case that allows us to deliver frequent donations to numerous nonprofit organizations in a way we've never seen before." 

-Sonia Nigam, CEO and Cofounder of Change.

Already with top ratings from users, Gated's new nonprofit pages present a concrete way for nonprofits to benefit from socially-conscious people who use the tool to achieve a quieter email inbox.

About Gated:
Gated's founder and CEO, Andy Mowat, has scaled three unicorns and knew the pain of being bombarded with sales emails. So, he created an early version of Gated to make his own inbox more focused and productive — and soon saw how valuable it could be for everyone. Today, Andy, Cofounder and CMO Melissa Moody, and their growing team are focused on building a future in which everyone is in charge of their own attention.

Spotlight

Constituents at all levels funders, employees, partners and clients have high expectations for non-profit organizations to achieve specific outcomes aligned with their missions. Non-profit executives are increasingly required to provide hard evidence that their programs better people’s lives. They are now expected to quantify organizational reach, constituent involvement and overall impact. As such, many nonprofits are relying on methods traditionally favored by for-profits, such as keeping detailed databases and measuring outcomes to show value. Through a partnership with Accenture, Apparo has been examining the importance of engaging constituents and creating a tool for measuring that engagement on an understandable and cumulative scale.


Other News
FUNDRAISING, NONPROFIT TECHNOLOGY

You:Flourish Launches Equity Crowdfunding Campaign with Wefunder

You:Flourish | September 16, 2022

You:Flourish, the first wellness and behavioral health smartphone application designed specifically for the needs of the LGBTQ+ community, has launched its equity crowdfunding campaign to the public on Wefunder, empowering people to take action and address the significant mental health crisis among the LGBTQ+ community. The app is slated to launch in the first quarter of 2023. You:Flourish's Community Round of investment is open to anyone from traditional investors to individuals making their first impact investment. For as little as $100, individuals can do their part to participate in the company's core mission and support the LGBTQ+ community. It has been a record year for anti-LGBTQ+ bills. According to the Human Rights Campaign, more than 300 anti-LGBTQ+ bills had been proposed in state legislatures by April 2022. "We need champions who will step up for the LGBTQ+ community, We talk about the rising numbers of LGBTQ+ youth attempting suicide, and we read the stories of transgender individuals who are denied health care. No matter where you live or who you know in the LGBTQ+ community, now is the time when we can make a significant impact and take action against wrongdoing." -David Kendall, a lead investor in You:Flourish's. Modeled on a behavior change framework, You:Flourish is designed by public health, wellness and behavioral health professionals and provides access to vetted, LGBTQ+-affirming behavioral health support. The You:Flourish platform allows users to customize a peer support community with shared intersectional identities, establish wellness goals, track daily habits and earn rewards for engagement. In addition to a library of resources and interactive content, You:Flourish offers a directory of vetted mental health professionals who are trained to provide culturally relevant and LGBTQ+-affirming behavioral health interventions. Mental health professionals who don't have LGBTQ+ behavioral health training and want to serve this community can receive training through You:Flourish's partner Envision:You. A nonprofit, Envision:You addresses gaps in behavioral health outcomes for LGBTQ+ individuals. Through its multiphase Behavioral Health Provider Training Program, Envision:You works with mental health professionals across the United States to address biases that exist in the field and to train providers to deliver culturally relevant and affirming care. According to Gallup, the proportion of U.S. adults who consider themselves to be lesbian, gay, bisexual or transgender has grown at a faster pace over the past year than in prior years. Roughly 21% of Generation Z Americans who have reached adulthood — those born between 1997 and 2003 — identify as LGBT. "Seeing your identity and who you are as a person splashed across headlines and demonized by political leaders undermines the mental health and well-being of a community that's already at risk, At the end of the day, this is about saving lives, creating meaningful and life-affirming connections, and providing hope for people who have lost it." -Steven Haden Founder and CEO You:Flourish. About You:Flourish: You:Flourish is a public benefit corporation balancing purpose and profit to bring wellness and affirming resources to members of the LGBTQ+ community. The You:Flourish smartphone application is created, curated and supported by Envision:You, a nonprofit organization that seeks to close gaps in behavioral health outcomes for LGBTQ+ individuals through co-created community programming, advocacy engagement, public awareness campaigns and evidence-based training. CoPeace, an ESG holding company that invests in growing companies demonstrating social and environmental impact, is offering services including fractional C-suite support to You:Flourish.

Read More

FUNDRAISING, NONPROFIT TECHNOLOGY

Postalytics® Launches First Nonprofit Direct Mail Automation Software

Postalytics | September 14, 2022

Nonprofit marketing teams and agencies can now automate the creation, integration and tracking of direct mail marketing campaigns with innovative new software that has just launched in the U.S., all while taking advantage of special USPS Nonprofit Marketing Mail® postage rates. Postalytics, the leader in direct mail automation software, announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age," announced its launch in the nonprofit market today. The innovative software has been described as bringing "nonprofit direct mail marketing into the digital age." Dennis Kelly, the CEO of Postalytics, believes it will be a game-changer for nonprofit marketers by enabling software to provide a far more efficient solution to nonprofit direct mail marketing. We are excited to introduce the first end-to-end direct mail automation tool to the nonprofit market. We have seen explosive growth in the use of automated direct mail marketing in the U.S. and Canadian commercial markets, and we expect nonprofit marketers to quickly adopt this no-brainer technology now that nonprofit USPS postage discounts are available. Postalytics offers free direct mail personalization and response tracking tools such as variable data, dynamic content, patented personalized QR codes, PURLs and USPS IMB® delivery tracking, another first in the nonprofit direct mail automation market. Matt Pritchard, President and Executive Director of HomeStart, a Boston-based nonprofit serving the homeless population, sees the announcement as a breakthrough in their efforts to communicate with their donors and other constituents. "HomeStart has been using Postalytics for years to generate, integrate and track our direct mail campaigns in a new and smarter way. Now, we can apply our USPS Nonprofit Marketing Mail® discounts to save even more and enable us to apply our resources even more efficiently. Our adoption of Postalytics was seamless and one of the best moves our fundraising team has made." -Matt Pritchard, President and Executive Director of HomeStart. Christina McPhillips, Vice President of Business Development for Carl Bloom Associates, a leading marketing agency in the nonprofit sector, welcomed the news. "The nonprofit sector has always found direct mail effective for fundraising and donor communications. By combining nonprofit postal rates with the power of the Postalytics direct mail automation platform, trailblazing partners such as Carl Bloom Associates are positioned to offer clients new and better ways to create, integrate and track direct mail campaigns." -Christina McPhillips, Vice President of Business Development for Carl Bloom Associates. Nonprofit organizations, and marketing agencies that serve them, rely heavily on personalized direct mail to drive donations and engagement with their audiences. Kelly said the move was based on increasing demand from the nonprofit sector. Postalytics has seen a significant increase in requests from nonprofit organizations and their agencies that we enable USPS Nonprofit Marketing Mail postage rates in our direct mail automation platform. Nonprofit marketers have been investing heavily in CRM, Marketing Automation, and other marketing technologies, making them natural to utilize a fully automated direct mail marketing system like Postalytics. About Postalytics: Postalytics® is the leading direct mail automation solution that turns direct mail into a digital marketing channel. Over 10,000 customers use Postalytics to instantly generate automated direct mail marketing campaigns that are fully integrated with their tech stack and tracked using patented mail tracking techniques.

Read More

FUNDRAISING, NONPROFIT TECHNOLOGY

2022 Raise Awards Honor Nonprofit Innovation and Dedication

OneCause | September 15, 2022

OneCause, a leader in online and event fundraising, recognized fundraising innovation and excellence at its annual Raise Awards ceremony during the Raise 2022 hybrid conference in Chicago, Illinois. Nearly 1,000 nonprofit fundraising professionals came together in person and virtually September 12-13 to learn innovative fundraising strategies from industry experts, connect with fellow fundraisers, and share their knowledge with the nonprofit community. "Celebrating the innovation, commitment, and ingenuity of nonprofit professionals and organizations is what the Raise Awards are all about, Putting the spotlight on those working tirelessly to make the world a better place recognizes the hard work and impact of industry-leading fundraisers and their causes." -Steve Johns, chief executive officer for OneCause. For five years, the Raise Awards have put the spotlight on nonprofits and fundraising professionals who are shaping the future of fundraising. This year's winners include a diverse array of mission-driven organizations, from local organizations creating change in their communities to large nonprofits with international recognition. Innovative Nonprofit of the Year The Innovative Nonprofit of the Year Award recognizes two organizations that uniquely push themselves, inspire others, and consistently reach new heights by implementing new ideas. Anchorpoint Counseling Ministry addressed the growing needs for community services due to COVID-19 by committing to significantly expanding its individual giving program and engaging a local foundation, requesting a three-part challenge grant. They raised 290% more during a 3-month period compared to the same timeframe a year earlier. This result was 290% higher than in the same 3-month period a year earlier. Leukemia & Lymphoma Society responded to the challenging times propelled by the pandemic by quickly pivoting to develop two national virtual fundraising campaigns. Each of these surpassed targets and reached new audiences. In 2021, LLS provided more than 42,000 patients with over $241 million in total grants, a 70% increase from 2020. Storyteller of the Year The Storyteller of the Year Award recognizes two organizations for excellence in communicating their purpose through branding, narrative, and promotion that inform the mind and move the heart. Comfort Cases' story is most often told by its founder, Rob Scheer, who openly shares his own journey in foster care. With more than 250,000 followers on their social media platforms, and as host of Fostering Change, ranked for the second consecutive year as the #1-rated podcast related to issues regarding foster care and adoption, Comfort Cases furthers its mission of inspiring communities to bring dignity and hope to youth in foster care. Since its founding 10 years ago, Comfort Cases has given out more than 185,000 comfort cases filled with essential items to use in each of the 50 states, Washington D.C., Puerto Rico and the United Kingdom. Community Living works to enrich the lives of people with disabilities so they can achieve their highest potential by providing children and adults with services and programs that allow them to live, learn, and work in the community. Their stories aren't about nameless faces, they're about Tyler who was named homecoming king, and Karen who was laid off during the pandemic but is thriving in her new job and just bought a new car. Their storytelling engaged donors, resulting in a 60% fundraising lift compared to the previous year and growing annual recurring gifts by up to 15% and witnessing the frequency of giving literally double. Fundraisers of the Year The Fundraiser of the Year Award recognizes three nonprofit professionals whose leadership, success, and passion for their mission stand out among their peers. Jane Kobak, Associate Director of Major Giving for Opportunity Enterprises: Jane is a true leader and develops strong relationships with staff, board members, clients, and the community. As a result of her dedication, Opportunity Enterprises exceeded their annual revenue budget by over 60% in the recent fiscal year. Jennifer Berger, Director of Development for Rubicon Programs: Jennifer never settles for average. At times, gifts have come unsolicited – without a grant application or specific ask – because donors were so impressed by Jennifer and her passion for Rubicon's work. Rubicon hit their annual fundraising goal in under six months, thanks in large part to Jennifer's leadership. Megan Carfa, Operations and Development Director for Junior Players: Megan not only talks the talk, she walks the walk. She never asks anyone to do anything she won't do herself. She truly inspires everyone around her to take initiative and step up. In 5 short years, Megan's work has expanded their programs tenfold and has contributed to an increase of Junior Players' North Texas Giving Day goal every year— raising 150% of their goal in 2021. Raise Awards winners were selected by a committee of peer nonprofit professionals and industry experts looking for a focus on specific achievements, campaigns, and events from the last 12 months. In addition to the award recognition, winners receive a cash donation to their mission on behalf of OneCause. About OneCause: OneCause is driving the future of fundraising with easy-to-use event and online fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits raise more than $4 billion for their missions. Headquartered in Indianapolis, Ind., OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

Read More

NONPROFIT TECHNOLOGY

CompTIA Partners with Coursera to Deliver Technology Training to Broader Professional Audience

CompTIA | October 28, 2022

CompTIA, the nonprofit association for the information technology (IT) industry and workforce, announced today it is partnering with Coursera, a leading online learning platform, making it part of a global network of industry leaders that provide deep expertise to train emerging and experienced talent on the latest technologies and tools. Coursera industry partners are leaders in helping learners develop skills for in-demand jobs as well as creating jobs through professional training and certifications. Among Coursera's 100+ industry partners are Google, IBM, Microsoft, and Autodesk. Coursera is one of the world's largest online learning platforms with more than 100 million learners globally. As an industry partner, CompTIA will build three Specializations around CompTIA A+®, CompTIA Network+®, and CompTIA Security+® certifications, which will be available in early 2023. Each Specialization will be fully online, self-paced, and consists of several courses, providing introductions to the specific certifications along with foundational information that will help learners determine if they are ready to move forward with their training journeys. "Our goal is to deliver foundational training to individuals looking to expand their career options through gaining technical skills and knowledge, Technology training has never been more vital to people in all sorts of industries and job roles. By joining forces with Coursera, CompTIA will connect more people with the education they need to start or continue their career paths." -Thomas Reilly, chief product officer at CompTIA. Learners who complete a CompTIA Specialization on Coursera will have the opportunity to continue their training via CompTIA's comprehensive catalogue of technology certifications. About CompTIA: The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world's economy. Through education, training, certifications, advocacy, philanthropy, and market research, CompTIA is the hub for advancing the tech industry and its workforce. About Coursera: Coursera (NYSE: COUR) was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 107 million registered learners as of June 30, 2022. Coursera partners with over 275 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor's and master's degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in many high-demand fields, including data science, technology, and business.

Read More

Spotlight

Constituents at all levels funders, employees, partners and clients have high expectations for non-profit organizations to achieve specific outcomes aligned with their missions. Non-profit executives are increasingly required to provide hard evidence that their programs better people’s lives. They are now expected to quantify organizational reach, constituent involvement and overall impact. As such, many nonprofits are relying on methods traditionally favored by for-profits, such as keeping detailed databases and measuring outcomes to show value. Through a partnership with Accenture, Apparo has been examining the importance of engaging constituents and creating a tool for measuring that engagement on an understandable and cumulative scale.

Resources