Comic-Con Nonprofit Reveals its Plans for New Museum in San Diego
Nonprofit Quarterly | March 08, 2018
In San Diego, Comic-Con is a major institution. Rising from humble beginnings in 1970, the nonprofit Comic-Con International estimates that today 130,000 people attend its annual flagship San Diego convention. Last year, Chris Chafin in Rolling Stone wrote that the convention “completely fills (and spills beyond) the 11 acres of the San Diego Convention Center and contributes a whopping $150 million annually in economic impact to the city. This is to say nothing of the multiple, multi-billion-dollar superhero, science fiction, video game and fantasy franchises which rely on exposure at Comic-Con, and whom the convention relies on to create new fans.” And, if this wasn’t abundantly clear already, the box office totals for Black Panther whose revenues already exceed $500 million nationally and over $900 million worldwide speak to the broad appeal of the industry Comic-Con showcases. Now, as Kinsee Morlan writes in Voice of San Diego, Comic-Con is launching a museum “to celebrate comics, movies, television and other popular arts year-round in its yet-to-be-named facility. There’ll be exhibitions, panels, film screenings and other events. The space will also serve to document Comic-Con’s own history and legacy.” According to Morlan, museum organizers hope to open the museum’s doors “18 months after they raise the money.” The parent nonprofit will be a leading funder, but it is also looking for additional outside support.