Columbia Sportswear to Match All In-Store Customer Donations to Support Clean Water on Earth Day

Columbia Sportswear, a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced a new donation program to drive support for Planet Water Foundation, a U.S. non-profit that brings clean water to some of the world’s most disadvantaged communities. Since Columbia’s work with Planet Water Foundation began, the company has funded 9 water towers across Vietnam, India and the Philippines. As the partnership continues, Columbia’s goal is to fund 25 water towers by 2022. (Photo: Business Wire) As a way to increase awareness and drive donations, Columbia is giving its customers a way to double their impact on Earth Day. Customers can visit any U.S. Columbia retail store on April 22 to make a donation to Planet Water Foundation at the register, and Columbia will match their contribution. After Earth Day, customers can continue to make donations at Columbia’s retail stores until May 31, 2019. “Clean water is important for everyone,” said Abel Navarrete, Vice President of Corporate Responsibility for Columbia Sportswear Company. “But it’s particularly important in the communities where our suppliers live and thrive. To help provide a solution, we’re working with Planet Water Foundation and our factory partners to build water towers to provide clean drinking water to those communities in need.” Each water tower can provide enough clean water for up to 1,000 people per day. Since Columbia’s work with Planet Water Foundation began, the company has funded 9 water towers across Vietnam, India and the Philippines. As the partnership continues, Columbia’s goal is to fund 25 water towers by 2022.