A Nonprofit Icon with Business Model Questions

STEVE DUBB | June 25, 2018

A Nonprofit Icon with Business Model Questions
In an age in which print subscriptions are increasingly rare, Consumer Reports remains a giant. As Karen Ho writes in the Columbia Journalism Review, “Consumer Reports is unusual in the American media industry for its nonprofit subscription business model, massive resources, and dedication to original reporting and research.” Its scale is impressive. The magazine “still produces 12 print issues a year, including one focused exclusively on cars, as well as an annual buying guide. In 2017, CR had 3.6 million print subscribers (more than People), who pay $30 a year, and 2.9 million online subscribers. Its online traffic in 2017 was 14 million unique visitors, up 17 percent from the previous year.”
One unique feature of Consumer Reports is that it has never accepted a single advertising dollar, according to CEO Marta Tellado. But, Ho observes, income “is down, subscriptions are falling, and the 83-year-old magazine faces an ever-growing assortment of advertising-driven and online-only competitors, including the Wirecutter, a site owned by the New York Times.” Consumers Union, notes Ho, “began in February 1936, after a group of striking employees at its predecessor, Consumers’ Research, were frustrated with working conditions.”

Spotlight

The increasing integration of technology into everyday business practices means that private companies are actively and passively accruing data at a growing rate, creating new opportunities to leverage this wealth of information for the public good. Businesses of all sizes are exploring the frontier


Other News

YCF donates more than $40,000 to 19 non-profits that are facing greater demands during COVID-19 outbreak

The Your Community Foundation of North Central West Virginia | April 20, 2020

The Your Community Foundation of North Central West Virginia (YCF) has awarded more than $40,000 in grant money to 19 non-profits that are having greater demands during the COVID-19 outbreak. Patty Showers Ryan, YCF’s president, said the money was donated by community members, businesses and corporations alike who see the demand in the community and wanted to do their part to help. Ryan explained that all of the donations go to the agencies and that the awarding of grants will not be a one time deal. “We have a cycle set up that we’re going to make grant awards every other week for as long as this emergency continues and I suspect — we’re seeing a lot of need fo...

Read More

Kroger donates over $40,000 to W.Va. food banks

Kroger | April 19, 2020

Last week, Kroger Mid-Atlantic donated $41,000 in product and cash donations to two prominent West Virginia food banks — Mountaineer Food Bank in Gassaway and Facing Hunger Foodbank in Huntington. Mountaineer Food Bank received a $10,000 cash donation and nine pallets of peanut butter, consisting of 10,300 individual jars and valued at nearly $11,000. Facing Hunger Foodbank received a $20,000 donation, which will be used to aid its senior feeding program. The donations come during a time of extraordinary demand across the state as a result of situations arising from the COVID-19 pandemic. “We’re inspired by the work of Mountaineer Food Bank and Facing Hunger Foodbank, and w...

Read More

Shiner Brewer Donates $500,000 to Nonprofit Texas Restaurant Relief Fund

Spoetzl Brewery | April 16, 2020

Spoetzl Brewery, the brewer of Texas' own Shiner Bock, is donating $500,000 to a relief fund aimed at helping the state's restaurants and their employees. According to the brewery, the donation to the Texas Restaurant Association is meant to provide financial relief to Texas' independent restaurateurs with funds designed to safeguard employee jobs. The Texas Restaurant Relief Fund initiative was established by the Texas Restaurant Association Education Foundation, the nonprofit workforce development arm of the Texas Restaurant Association....

Read More

First Internet Bank Commits $250,000 for COVID-19 Relief

First Internet Bank | April 15, 2020

First Internet Bank announced today a commitment of $250,000 to help address the immediate economic challenges of COVID-19. Through a dollar-for-dollar match with IMPACT Central Indiana (IMPACT), funds will be rapidly deployed through the Indy Chamber's Business Ownership Initiative (BOI) to help small businesses, funds and nonprofits in Marion and Hamilton Counties weather the short-term health crisis and promote continued long-term economic growth....

Read More

Spotlight

The increasing integration of technology into everyday business practices means that private companies are actively and passively accruing data at a growing rate, creating new opportunities to leverage this wealth of information for the public good. Businesses of all sizes are exploring the frontier

Resources

Events