6sense Launches Account-Based External Media Campaigns Analytics

| May 23, 2019

6sense Launches Account-Based External Media Campaigns Analytics
Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital marketers continue to search for ways to optimize campaigns to better reach buyers within their target accounts.“Digital campaigns can quickly become irrelevant if B2B marketers aren’t tracking reach, engagement, and influence of these campaigns on accounts they care about,” said Amar Doshi, VP of Product at 6sense. “With External Media Campaigns, we now extend our unique account-based analytics and tracking capabilities from our natively built 6sense Media Campaigns, to campaigns on other external platforms. This enables marketers to get a never before seen view of media campaign effectiveness as an ABM tactic while providing flexibility when working with other platforms and their agencies.”

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The ePhilanthropy Foundation estimates that online giving in the United States has reached approximately $2.62 billion, driven by significant increases in online giving for both small and large organizations, as well as the unprecedented use of the Internet for tsunami and hurricane relief efforts i


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The ePhilanthropy Foundation estimates that online giving in the United States has reached approximately $2.62 billion, driven by significant increases in online giving for both small and large organizations, as well as the unprecedented use of the Internet for tsunami and hurricane relief efforts i

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