6sense Launches Account-Based External Media Campaigns Analytics

6sense | May 23, 2019

Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and to provide more advanced account-based analytics on such campaigns. With B2B digital ad spend projected to hit $6.08 billion this year, digital marketers continue to search for ways to optimize campaigns to better reach buyers within their target accounts.“Digital campaigns can quickly become irrelevant if B2B marketers aren’t tracking reach, engagement, and influence of these campaigns on accounts they care about,” said Amar Doshi, VP of Product at 6sense. “With External Media Campaigns, we now extend our unique account-based analytics and tracking capabilities from our natively built 6sense Media Campaigns, to campaigns on other external platforms. This enables marketers to get a never before seen view of media campaign effectiveness as an ABM tactic while providing flexibility when working with other platforms and their agencies.”

Spotlight

In an era in which impactful social solutions often look nothing like their predecessors, it’s worth understanding what types of organizations are behind them. The way these innovators approach their work can push boundaries in the sector and elevate the perspectives of those around them. The 100 Classy Awards Finalists represent this top echelon of change-makers and leaders who are solving the world’s most challenging problems through innovation.


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NONPROFIT MANAGEMENT

GoFundMe Announces Greg Mrva as Chief Financial Officer

GoFundMe | June 29, 2022

GoFundMe, the trusted leader in online fundraising, announced that Greg Mrva is joining the company as Chief Financial Officer. Greg has over 25 years of experience building finance, strategy and operating teams at leading technology companies and leading investment banking teams advising global technology businesses. He will be responsible for leading GoFundMe’s finance, accounting, business operations and corporate development functions which includes Classy, a leading software platform for nonprofits. Greg will join the company’s executive team and will report to CEO Tim Cadogan. He will play an instrumental role in advancing the company’s vision of becoming the most helpful place on earth. Most recently, Greg was the President of TPG Pace Tech Opportunities, where he led the organization's successful business combination with Nerdy Inc. Prior to TPG Pace Tech Opportunities, Greg was the CFO of StubHub where he sat on both the StubHub and eBay finance leadership teams and was responsible for financial planning, accounting, analysis, operations, management, and strategy. Greg has also held leadership positions at Morgan Stanley, Barclays and Yahoo!. The focus and experience Greg brings to our leadership team will be invaluable as we scale our business, expand into adjacent markets, and continue to build industry-leading tools to help people help each other. Greg’s mix of financial, strategic and operating expertise will be essential as we accelerate growth globally across both GoFundMe and Classy.” Tim Cadogan,GoFundMe CEO “GoFundMe is a unique technology company as people rely on the power of its platform and global community during life’s most pressing moments and to provide support to each other during nearly every world event,” said Greg Mrva. “I’m thrilled to join a company that has become a household name for providing a trusted and efficient way for people to help each other and their communities as well as providing nonprofit organizations with mission critical software to unlock giving.” Mrva joins GoFundMe during a period of sustained momentum. In May, the company announced that it completed the acquisition of Classy, the leading nonprofit fundraising software company. The acquisition creates a global leader in modern giving across B2C and B2B, unlocking new opportunities to service the nearly $500 billion U.S. philanthropic market and reach more people and organizations across the world. About GoFundMe Since 2010, GoFundMe has become a trusted global leader in online fundraising, helping to raise and deliver more than $17 billion from over 200 million donations. Our vision is to become the most helpful place in the world. In 2022, GoFundMe acquired Classy, which has helped nonprofits mobilize and empower the world for good by helping them raise $4 billion on its platform since 2011.

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NONPROFIT MANAGEMENT

Charles Schwab Recognized by Points of Light for Driving Social Impact in Communities

Charles Schwab & Co. | June 17, 2022

For the sixth consecutive year, Points of Light, the world’s largest nonprofit dedicated to accelerating people-powered change, recognized Charles Schwab among the 50 most community-minded companies in the U.S. For 10 years, The Civic 50 has provided a national standard for corporate citizenship and showcases how companies can use their time, skills, and resources to drive social impact in their communities and company. The Civic 50 honorees are companies with annual U.S. revenues of at least $1 billion and are selected based on four dimensions of their corporate citizenship and social impact programs – investment of resources, integration across business functions, institutionalization through policies and systems and impact measurement. Our commitment to giving back to our communities is entrenched in Schwab’s culture of service, and we are honored to be recognized again by Points of Light. Schwab is committed to meaningful community investments and partnerships that advance financial literacy and make lasting, positive change in communities across the country. The generous spirit of our employees is more important than ever as we strive to bring hope and opportunity to communities across the country.” Carrie Schwab-Pomerantz, president of Charles Schwab Foundation Schwab has a long-standing culture of strengthening its local communities through financial literacy, volunteerism and community support. Through its signature financial literacy program Moneywise America, Schwab aims to level the economic playing field by making free, high-quality financial education accessible to everyone, helping to close the financial education gap that most schools struggle to address. In addition to financial literacy, Schwab employees volunteer thousands of hours annually through Schwab Volunteer Week, skills-based volunteerism programs, and other employee-driven volunteer initiatives that benefit nonprofits, schools, students, teachers, parents and families nationwide. Schwab is committed to providing financial, people and intellectual resources that support social causes that are responsive to community needs and reflective of employees’ interests. In 2021 alone, Schwab and Charles Schwab Foundation provided $10.2 million in direct support to more than 3,500 nonprofit organizations, including nearly $2.5 million in matching funds to nonprofit organizations supported by Schwab employees. Also in 2021, 4,250 Schwabbies volunteered nearly 10,000 hours to benefit local communities. “Corporate leadership and commitment to civic engagement is critical for strengthening communities,” said Natalye Paquin, president & CEO of Points of Light. “Our most recent global research shows 86 percent of people say they expect companies to take action on a social issue. Companies like Schwab are leading the way and setting an example of how you can leverage your employee talent, business models and assets to create deep impact that drives transformational change.” The Civic 50 survey is administered by True Impact and consists of quantitative and multiple-choice questions that inform scoring process. The Civic 50 is the only survey and ranking system that exclusively measures corporate involvement in communities. About Charles Schwab & Co. The Charles Schwab Corporation is a leading provider of financial services, with 33.8 million active brokerage accounts, 2.3 million corporate retirement plan participants, 1.7 million banking accounts, and $7.30 trillion in client assets as of May 31, 2022. Through its operating subsidiaries, the company provides a full range of wealth management, securities brokerage, banking, asset management, custody, and financial advisory services to individual investors and independent investment advisors. Its broker-dealer subsidiaries, Charles Schwab & Co., Inc., TD Ameritrade, Inc., and TD Ameritrade Clearing, Inc., and their affiliates offer a complete range of investment services and products including an extensive selection of mutual funds; financial planning and investment advice; retirement plan and equity compensation plan services; referrals to independent, fee-based investment advisors; and custodial, operational and trading support for independent, fee-based investment advisors through Schwab Advisor Services. Its primary banking subsidiary, Charles Schwab Bank, SSB (member FDIC and an Equal Housing Lender), provides banking and lending services and products. More information is available at https://www.aboutschwab.com. TD Ameritrade, Inc. and TD Ameritrade Clearing, Inc. are separate but affiliated companies and subsidiaries of TD Ameritrade Holding Corporation. TD Ameritrade Holding Corporation is a wholly owned subsidiary of The Charles Schwab Corporation. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank. About Points of Light Points of Light is a nonpartisan, global nonprofit organization that inspires, equips and mobilizes millions of people to take action that changes the world. Points of Light envisions a world in which every individual discovers the power to make a difference, creating healthy communities in vibrant, participatory societies. Through 177 affiliates across 38 countries, and in partnership with thousands of nonprofits and corporations, Points of Light engages 5 million volunteers in 16 million hours of service each year. Points of Light brings the power of people to bear where it’s needed most.

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NONPROFIT TECHNOLOGY

Monkey Joe’s Continues Support to Non-Profit Funding Childhood Cancer Research

Monkey Joe’s | June 06, 2022

Monkey Joe’s, an inflatable-filled children’s entertainment center of indoor jumps, obstacle courses and arcades, announces its seventh year of partnership with Alex’s Lemonade Stand Foundation (ALSF), a nonprofit dedicated to funding research and better treatments for all kids with cancer. Throughout the month of June, all Monkey Joe’s locations will host lemonade stands, events and promotions to raise funds for ALSF, as well as donate a percentage of all June lemonade sales to the organization. At Monkey’s Joes, we are passionate about our longstanding partnership with Alex’s Lemonade Stand Foundation. We are honored to be a part of moving one step closer to finding a cure for a disease that affects so many children and their families. This year marks the seventh year of our annual fundraiser across all Monkey Joe’s locations, we hope everyone will join us in supporting this important organization and take a stand against childhood cancer.” Julie Arko, Director of Marketing at Monkey Joe’s Monkey Joe’s Lemonade Stand All Monkey Joe’s locations will host in-store lemonade stands to boost ALSF’s fundraising efforts during Alex’s Lemonade Days (Saturday, June 4 – Sunday, June 12), an initiative inviting supporters across the country to host lemonade stands during the nine-day period in an effort to raise $1 million for the cause. About Monkey Joe’s At Monkey Joe’s, young ones find their happy space — unlimited play on inflatable-filled jumps, obstacle courses, arcade action and a snack shack. It’s where kids play with friends, both old and new. For parents, they love the dis-connected play, as well as the perfect backdrop for private parties and unplanned outings. Today, Monkey Joe’s enjoys 14 pure-kid-fun in motion destinations around the country.

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NONPROFIT TECHNOLOGY

CyberGrants Kicks Off Social Impact Leadership Conference

CyberGrants | June 07, 2022

Today marks the beginning of the Social Impact Leadership Conference (SILC), hosted by CyberGrants, a Bonterra company. The event runs June 6-8 and is being held in Austin, Texas. For the first time since 2019, SILC returns in-person to bring together the corporate social responsibility (CSR) community, offering presentations from industry thought leaders, breakout sessions with professionals representing grant making, workplace giving, volunteerism, nonprofit engagement, and networking opportunities to reconnect with nonprofit and CSR leaders. SILC sessions and panels will be focusing on a variety of CSR topics, including nonprofit collaboration, employee and community engagement, grant management, disaster and crisis philanthropy, impact measurement perspective of corporations' nonprofits and investors, and data-driven corporate social responsibility. SILC will also feature a session with Bonterra's Chief People Officer, Terilyn Monroe, and CyberGrant's General Manager and Chief Product Officer of Corporate Social Responsibility, Pete Karns, to offer perspectives on how CSR is an essential element of high-functioning HR outcomes by turning the great resignation into an opportunity to attract and retain talent. Additionally, Bonterra CEO, Erin Mulligan Nelson, will speak regarding the recent announcement that the technology and people behind CyberGrants, EveryAction™, Network for Good®, Social Solutions®, and their respective entities, have come together as Bonterra. Announced in March, Bonterra is creating an industry-defining software platform to power those who power social impact, enabling unprecedented connectivity between social good organizations and their community of supporters and constituents. I'm excited to be reconnecting personally with our industry for SILC 2022. Corporate philanthropy is more critical now than ever to help raise the bar for how social change happens, and the insights, conversation, and connections happening at SILC are an important part of that ongoing mission. Our conference has always been about community and a forum for inspiration and empowerment. We are proud to serve those in need by supporting the corporate giving community with the tools, support, and knowledge required to achieve their missions." Erin Mulligan Nelson, CEO of Bonterra About Bonterra Bonterra is the second-largest and fastest-growing social good software company in the world with solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities making up its product family. Bonterra, which stems from the French word for "good" (bon) and the Latin word for "land" (terra) represents the exponential good that can be accomplished with the right foundation and supports the company's purpose to power those who power social impact. Bonterra's differentiated, end-to-end solutions collectively support a unique network of over 19,000 customers, including over 15,000 nonprofit organizations and over 50 percent of Fortune 100 companies. About CyberGrants CyberGrants is a leading provider of software-as-a-service solutions for corporate social responsibility. Since its founding in 1999, CyberGrants has delivered fully-hosted web-based SaaS solutions to many of the largest companies and foundations in the world, including 40% of the Fortune 100. Through its integrated grants management and employee engagement suite, CyberGrants connects companies, foundations, employees, and not-for-profits to support the delivery of more than $2.5 billion of charitable giving annually.

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Spotlight

In an era in which impactful social solutions often look nothing like their predecessors, it’s worth understanding what types of organizations are behind them. The way these innovators approach their work can push boundaries in the sector and elevate the perspectives of those around them. The 100 Classy Awards Finalists represent this top echelon of change-makers and leaders who are solving the world’s most challenging problems through innovation.

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