4 Reasons Nonprofits Should Pay Attention to Snapchat

Snapchat has rapidly become one of the most popular social media apps, surpassing Twitter’s daily users in 2016 and coming in third among millennials behind Instagram and Facebook. Since its launch in 2011, Snapchat has transformed from a simple way to share video clips and pictures with friends to an innovative news source for its mobile users. Stories have become a useful vehicle for relaying news, giving Snapchat users the ability to share their snaps and story posts and submit them into a compilation of breaking news or current events they may be located near. For example, Snapchat’s news team used their app to encourage Snapchatters to follow the stories of victims who were impacted by the devastating floods in Louisiana past this summer.