Win Back Your Lapsed Donors

For Giving Tuesday's 10th anniversary, we are cheering on the top Giving Tuesday fundraising campaigns from 2021 and highlighting the common elements that made them top performers.

Writing effective copy for emails, social media posts—anytime you communicate with supporters—is essential. But, bad copy abounds, which results in money being left on the table. Watch the on-demand webinar, The Psychology of Giving: Copywriting that Compels People to Give with Otis Fulton, Vice President, Psychological Strategy at Turnkey​. Common wisdom says in order to raise money we should tell supporters about us—how effective, respected, and unique the organization is, along with the importance of the mission. Unfortunately, this is a recipe for failure. Instead, motivating supporters must focus on what they will get out of being in a relationship with the organization.

During this presentation, we will reveal best practices for planned giving programs that any nonprofit can implement immediately. No need for dedicated staff or a long list of prospects to grow your program. The best practices will cover areas of marketing, donor solicitations, boards, and operations.

End-of-year fundraising is the most lucrative, high-stakes fundraising there is. With 30% of annual giving happening in December alone, there’s a lot of money on the table.