The Psychology of Giving: Copywriting that Compels People to Give

Psychology of Giving
Writing effective copy for emails, social media posts—anytime you communicate with supporters—is essential. But, bad copy abounds, which results in money being left on the table.

Watch the on-demand webinar, The Psychology of Giving: Copywriting that Compels People to Give with Otis Fulton, Vice President, Psychological Strategy at Turnkey​.

Common wisdom says in order to raise money we should tell supporters about us—how effective, respected, and unique the organization is, along with the importance of the mission. Unfortunately, this is a recipe for failure. Instead, motivating supporters must focus on what they will get out of being in a relationship with the organization.
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OTHER ON-DEMAND WEBINARS

GivingTwoDays: A Toolkit for Year-End Fundraising

Network for Good

GivingTuesday is behind us, but there's still time to boost fundraising on the last two days of the year where half of all the gifts made in December will be made on December 30 and 31, totaling about $30 Million. Inside of just thirty minutes, we'll preview the plan you need to retain donors for the rest of December so you can leverage the biggest GivingTwoDays of the calendar year.
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Is Your Non-Profit Organization FASB Ready?

MBAF

The new changes for FASB financial reporting are now applicable for 2018 for many non-profit organizations. In this presentation, we’ll share the implications of the new standards, the impact on non- profits, and discuss how organizations can tell their story through their financial statements while staying transparent.
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Make an Offer They Can’t Refuse

While nonprofits can ignore the importance of individual donors, corporate partners can bring unmatched powerful support to organizations, including: Skills-based support & training Workplace giving programs In-kind donations Volunteers or a volunteer grants Sponsorships for fundraising events Matching gift programs Often times, the outreach process is less than easy to find corporate partners for your nonprofit. It’s intimidating, frustrating, and incredible amounts of work to get even one ‘yes.’
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Save Over 40 Hours of Time Spent Writing This Year-End

​”We LOVED using your engagement plan. We tried to do all of the tasks that we were capable of and raised 5x more than we did the previous year!” -Network for Good customer Learn how you can accelerate year-end fundraising with this communications plan. There are templates, email drafts, video scripts and more, as well as suggested send dates, all expertly crafted by our Personal Fundraising Coaches.
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