Tactics to Engage the Gen Z Donor in Your Year-End Appeal

The future of peer-to-peer fundraising is virtual. And virtual fundraising increasingly means including livestreaming and esports for a good cause. In this educational webinar, Deloitte will present exclusive research on the trends and market value of the esports industry and why it’s worth incorporating into your organization’s fundraising strategy. Attendees can expect to learn... How organizations are already using esports and livestreaming to fundraise How Blackbaud and Deloitte products integrate to enable esports and livestreaming How to livestream gaming through platforms such as Twitch, Facebook Live, and YouTube

As a nonprofit, have you ever wanted a six-figure marketing budget without the six-figure price tag?Google Grants gives nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google search results. If you think it would be valuable for your nonprofit to be listed at the top of the search results, this webinar is for you.

Emails, social media posts, direct mail, phone calls — there are so many ways to reach donors. However, text messaging has emerged as an effective way to make a big impact. Approximately 90% of text messages sent are read within three minutes of delivery and have an average clickthrough rate of 4.2% — much higher than email’s 0.56% clickthrough rate, on average. In addition, nonprofit text messaging can assist with marketing and communications, events, volunteer efforts and fundraising. For example, UNHCR, the UN Refugee Agency, began its year-end fundraising campaign with 68,000 contacts and exceeded the average clickthrough rate with 6% of text recipients interacting with the nonprofit’s messages. With a 0.5% conversion rate, the UNHCR received an average gift of $93. So, for every $1 spent on the text campaign, UNHCR gained $6.69 in donations.

Here’s the secret: organizing the perfect fundraising event isn’t always about creating something new or doing what’s trendy. Instead, it’s about implementing the right event fundraising best practices and ideas that fit your organization and your donors. Whether you’re organizing an in-person, virtual, or hybrid fundraising event, you’re all trying to pull off a high-performing fundraising event with limited time and resources. To help you supercharge your fundraising team’s success, join us in this live 30-minute of proven best practices, fresh event fundraising ideas, and real-life examples to take inspiration from.