Study Finds $12K Is Typical Annual Advertising Spend for Nonprofits: Where Do You Fall?

Nonprofit Advertising Benchmark
The 2021 Nonprofit Advertising Benchmark Study has insights from 7,171 nonprofit organizations to help you answer the question: How much should my nonprofit spend on advertising?

The team at Whole Whale, a B Corp digital agency, analyzed the data and discovered seven takeaways.

These key insights will help you decide what percentage of your budget to allocate to advertising. The study examines key factors like reliance on event fundraising revenue plus the organization’s age, size, type, and number of employees.

In this webinar, nonprofit data analysts Samin Pogoff and Koby Langner will be joined by Senior Advertising Manager Alison Glazer to share the results of the study and how you can use it to see where your organization falls.
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

Cryptocurrency 101: What Nonprofits Need to Know About Crypto-Fundraising

If you’re confused by cryptocurrency, you’re not alone. Similar to donating stock, crypto is a tax-friendly way for donors to give that is becoming more commonplace. Led by Millennials, Gen Z, and Gen X, crypto usage is constantly increasing. Its value is steadily rising (over USD 1 Trillion), and the opportunities for nonprofits to leverage this charitable revenue stream are continuing to grow.
Watch Now

Maximize Growth With a 2023 Nonprofit Marketing Plan

Looking to maximize your nonprofit’s growth in 2023? You need a strong marketing plan to lead the way. While no one knows exactly what 2023 is going to bring, having a strong plan in place will help you effectively navigate the changing landscape. This way, you can ensure your nonprofit successfully scales impact – no matter the circumstances. But how do you create a marketing plan that maximizes growth for your nonprofit?
Watch Now

Easy Productivity Tips for Fundraisers to Combat Burnout

Whether you’re a one-person show or part of a nonprofit team, the work of fundraising can be all-consuming. While it’s rewarding, it can also mean long hours without taking a break – and that leads to burnout. This problem has been exacerbated by the pandemic, but it doesn’t have to be this way. This session will cover the latest research on how the pandemic has impacted well-being, the rise in “toxic productivity,” and how to avoid it. We’ll share tips and best practices that can help you reach your goals without sacrificing your mental or physical health. Learning objectives Understand the current state of well-being in the sector and how burnout can affect your ability to create impact Use research-based frameworks to identify and counteract “toxic productivity” in your nonprofit work Learn practical strategies to get things done while lowering your stress levels
Watch Now

Entry Points to Philanthropy

Foundant Technologies

Engagement in philanthropy contributes to 22-40 developmental assets. How are you engaging the next generations? Jill Gordon and Samantha Alarie-Leca discuss these benefits, as well as different entry points and models for engagement from early childhood to young adults.
Watch Now

Spotlight

resources