Secrets of Successful Nonprofit Fundraising

Every year #GivingTuesday kicks off the most charitable month of the year. And since it started just three years ago, the #GivingTuesday team has collected data from the nonprofit community to track giving trends and growth. In this webinar, Classy is teaming up with the co-founders of #GivingTuesday and the nonprofit MAZON, A Jewish Response to Hunger, to discuss these larger giving trends and how nonprofits can strategically position themselves on #GivingTuesday.

Brewing better small-dollar fundraising starts with direct mail, email, and other mass communication channels. In this session, Joe will share his best practices for raising more money through these multichannel efforts.

Join Network for Good and special guest, Alyssa Wright, for a webinar about an important piece of the donor experience: thanking your donors. In today's giving environment, donors expect more from nonprofits. While a thank-you note sent in the mail a month after making a donation was sufficient in the past, today's donor expects more personalization and a timely follow up.

The Two Fundraising Cultures model is a systems archetype which mirrors similar behavioral patterns that are observable in many other aspects of our personal and professional lives. For our purposes, the “shifting the burden archetype” distinguishes between a fundraising culture that consistently shifts the burden for additional support to initial and often trivial gifts versus a culture that relies on meaningful relationships as the pathway to meaningful and significant levels of support.