Writing effective copy for emails, social media posts—anytime you communicate with supporters—is essential. But, bad copy abounds, which results in money being left on the table.
Watch the on-demand webinar, The Psychology of Giving: Copywriting that Compels People to Give with Otis Fulton, Vice President, Psychological Strategy at Turnkey.
Common wisdom says in order to raise money we should tell supporters about us—how effective, respected, and unique the organization is, along with the importance of the mission. Unfortunately, this is a recipe for failure. Instead, motivating supporters must focus on what they will get out of being in a relationship with the organization.
Watch Now
Donor relations are essential to supporting your nonprofit work. Forming meaningful relationships with your donors fosters lasting connections between donors and your organization, creating opportunities for ongoing donor support. This panel will address strategies for learning more about your donors.
Watch Now
Now is the time to start thinking about how to jumpstart your giving season and prepare for end-of-year giving campaign(s). The last five weeks of the year are critical in your fundraising, accounting for 26–50% of most nonprofits’ annual funds.
Watch Now
Nonprofit Tech for Good
Customized for small nonprofits on a limited budget, this webinar will highlight current trends in online fundraising. Online donations make up an average of 8.5% of a nonprofit’s annual budget, but that number will grow rapidly in the coming years. It’s crucial that your nonprofit knows the basics of a successful online fundraising campaign and has knowledge of emerging online fundraising trends in order to prepare for the future. Topics include:
Watch Now