Much of your success as a planned or major giving officer will come down to whether you can write compelling fundraising appeals. But how do you most effectively ask donors for bigger gifts, or broach sensitive topics like estate planning and making a will with prospects?
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CharityHowTo
Now is a great time to set aside some time to show appreciation to your donors who have supported your organization over the past few months. The great news is that saying “thanks” to your donors goes a long way...not only will your donors feel appreciated, but it can improve your donor retention. This three-webinar bundle will show you a variety of ways to make your donors feel loved! First, you'll learn how to write the perfect thank you letter. According to multiple studies, the thank you letter is the first--and possibly most important--step in donor retention.
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Have you ever wished for a magic formula…the one strategy that will turn anyone you meet into loyal, long-term donors? A magic formula so powerful, you will never have to worry about marketing or fundraising again? I WISH I DID TOO! Unfortunately, there’s no magic formula but we often act as if there is. We think if we say just the right thing, have the fancy brochure or pitch it the perfect way, then we can convert someone. One more email, appeal letter or cup of coffee. When we try to convince people to care, we don’t take into consideration the donor’s passion or experiences.
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Classy
There are a lot of fundraising reports out there, but few provide data that’s truly actionable. The State of Modern Philanthropy is a brand new report from Classy that explores online and mobile fundraising trends and closely examines donor behavior across our platform in 2017.We surface data relevant to your organization and take it a step further by providing helpful tips, insights, and suggested tests. Join us for a sneak-peek that your team can’t afford to miss this.
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