Optimizing Fundraising Activity with Advanced Analytics

c, are you also thinking about how to strengthen your grant-seeking strategy in the upcoming year? Starting your year off with a strong plan and clear goals in place will ensure that you secure the funding necessary to achieve your goals for grant revenue.

The Two Fundraising Cultures model is a systems archetype which mirrors similar behavioral patterns that are observable in many other aspects of our personal and professional lives. For our purposes, the “shifting the burden archetype” distinguishes between a fundraising culture that consistently shifts the burden for additional support to initial and often trivial gifts versus a culture that relies on meaningful relationships as the pathway to meaningful and significant levels of support.

Did you know that for years – 13 years to be exact – I hated fundraising? It’s true and it’s a crazy story about what led me from burnout, overwhelm, and being a scattered sandy fundraiser to ultimately loving fundraising and moving my organization from 1 million to 3.8 in 18 months. I will share the story and the strategies that helped me breakthrough. Because if I could do it, so can you.

Over the last year, many companies pivoted to virtual volunteering, helping their employees remain engaged, create impact and connect with their communities (and each other) even as they worked remotely. One year later, how successful were those efforts and how might they have changed the definition of what it means to volunteer? Watch our Evolving Your Volunteer Program webinar and hear from purpose-driven companies RBC, DocuSign and Twilio on how they are activating purpose and igniting their people’s passions. You’ll discover: Best practices learned from a year of digital opportunities and how it’s changing what lies ahead Strategies to create impact through volunteering – both virtual and safe in-person How to re-define volunteering to encompass all the different ways people can give their time