Nonprofit Academy: The Secret to Creating A+ Emails

Did you know that 66% of nonprofits reported not always making decisions based on data and evidence? Understanding and acting on your data has become more important than ever. Join us to hear about the analytics journey of different nonprofits.

For Giving Tuesday's 10th anniversary, we are cheering on the top Giving Tuesday fundraising campaigns from 2021 and highlighting the common elements that made them top performers.

You can’t grow your digital fundraising using best practices anymore. The fundraisers that are rapidly growing their digital revenue are using research-driven, tested, and proven strategies on their websites and in their communications with donors.

This session is your step 1-2-3 guide on how to align your brand and your mission for maximum fundraising and donor stewardship impact. Differentiating oneself is more important than ever before. In a noisy and vast sea of email campaigns, direct mail appeals and social media overload, getting the attention of donors can feel quite challenging and exhausting. Once you have their attention, how do you keep it and create engagement opportunities that steward donor relationships and move your mission forward. It might just be time for an intervention, a good look at your brand and a plan to cut through the noise. Branding is a critical component to fundraising sustainability, and it is a practice that is either often overlooked or confused with marketing. Yet, a strong brand is critical to financial health, building meaningful and long-lasting donor relationships, and hosting successful events at your organization. In this thought-provoking and step-by-step presentation, Taylor Shanklin will guide you through a branding journey.