MAKE YOUR DONORS FALL IN LOVE WITH YOUR NONPROFIT

If you're like most nonprofits, engaging donors (retaining and acquiring) is a constant challenge. That's because getting attention, keeping supporters engaged, and ultimately asking for donations comes down to answering this simple question: what really makes your donors tick?According to the latest brain science, the answers will surely surprise you. More importantly, neuromarketing will transform how effectively you communicate with your supporters.

There are a few phrases I hear all the time: “We finished our Strategic Plan, but now we need the money to actually do what’s in the plan.” “We finished our Annual Budget, but we always end the year in the red so I don’t know how we’d ever reach our goal.” The notion that nonprofits will never have enough resources to change the world, are unable to ever be fully funded, or will always struggle because they don’t have enough money? That’s simply not true. How do I know? I see my clients do this every day. I see boards, leaders, and development staff successfully make fundamental shifts in their approach to fully financing their missions. And in my book, success looks like having the money for your programs AND overhead AND reserve fund. But, here’s the big secret. It’s what everyone gets wrong. You can’t start with just doing more fundraising things. Your lack of revenue is a symptom of a root problem that needs to be fixed. If you don’t fix it, you’ll always be on the spin cycle. 99% of nonprofit CEOs who come to me are not fully funded because they haven’t addressed the real root problems. These are the things that are keeping donors from giving larger donations to your mission.

The development profession is rife with incidences of implicit bias, microaggressions, and racism as experienced by professionals of color, who face constant tension in navigating donor, funder and board interactions to bring in necessary financial support for their organizations. This webinar will explore the role of decision-makers to identify, understand, and disrupt system-wide deficiencies that thwart the growth of people of color in leadership positions in the sector.

Are your fundraising events causing donor burnout? Are you struggling to grow your nonprofit’s loyal followers? If you want to increase donors, sponsors and event attendees… It’s time to hit the reset button on your marketing and fundraising. Learn the strategies of a Nonprofit Chief Growth Officer.