People of faith are generous – religious causes represent the largest slice of annual giving at 27% (Giving USA). Despite this, most churches don’t have a planned giving strategy — but they should.
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Writing effective copy for emails, social media posts—anytime you communicate with supporters—is essential. But, bad copy abounds, which results in money being left on the table.
Watch the on-demand webinar, The Psychology of Giving: Copywriting that Compels People to Give with Otis Fulton, Vice President, Psychological Strategy at Turnkey.
Common wisdom says in order to raise money we should tell supporters about us—how effective, respected, and unique the organization is, along with the importance of the mission. Unfortunately, this is a recipe for failure. Instead, motivating supporters must focus on what they will get out of being in a relationship with the organization.
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The demand for nonprofit services is steadily increasing, widening the gap between societal needs and the resources available from government and business. This increase in demand exists against the backdrop of spiraling inflation, a looming recession, and their negative effect on giving levels and donor participation rates. Meanwhile, even though fundraisers understand the value of omnichannel fundraising, their core direct mail channel is being subjected to labor and materials cost increases of 15%-20% this year.
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Does your organization aim to share its mission with as many people as possible; reach new donors; increase online giving? If the answer to any of those is yes, you need new and innovative digital marketing ideas for your nonprofit to get in front of the right audience at the right time and in unique ways.
Join this webinar to learn how you can effectively mix up your marketing.
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