Grantmaker AMA: What Funders Want You To Know About Securing Funding

Many charities and nonprofits rely on grants to scale their programs, grow their operations, and continue to impact their communities. Yet, many organizations tend to have very little understanding of how funders and foundations decide where to give their money and why. In the last two years, many funders have shifted their perspectives on what programs, campaigns, and cause areas to support, and more are beginning to explore funding models that are more responsive, equitable, and effective. More than ever before, it is crucial for nonprofit leaders and fundraisers to be aware of funders’ criteria and decision-making processes.