EVOLVING DONOR EXPECTATIONS: KEY FINDINGS FROM THE 2022 GIVING EXPERIENCE STUDY

Over the past two decades, Americans have significantly changed their giving behavior. Most notably, participation in charitable giving of American households and individuals has been declining since 2000. In 2020, the onset of the ongoing global pandemic has presented numerous challenges and shifts for the philanthropic sector. The Giving Environment series, produced by researchers at the IU Lilly Family School of Philanthropy, looks at pre-pandemic trends in charitable giving, understanding donor decisions in recent years, new models of giving such as subscription giving, and the growing significance of engaging donors.

While online fundraising is growing, direct mail is still one of the top ways that nonprofits raise funds for their general operating budget. Watch Salesforce.org’s Lead Solution Engineer, and the author of our new Direct Mail for Nonprofits e-book, while we dive into the tips and tricks for making the most of your direct mail campaigns – and reporting on your results.

Stories are central to your nonprofit, regardless of your size, mission, or cause sector storytelling is how you showcase your mission and engage supporters.Watch the webinar for five tips to master storytelling across online channels. You’ll see these tips in action as we share creative examples from nonprofits who have successfully leveraged their digital channels to tell invigorating stories and drive donations.

Your donation page is an essential component of your digital fundraising. It’s often times one of the first places a potential donor is able to get to know your nonprofit, which is a huge opportunity for a great first impression. But most of the time, it’s an afterthought in fundraising. You’re too busy formulating the right strategy, handling event logistics, and creating stories to have enough time to tweak your donation page. Many nonprofits just check the box: they have a way to give online. But, that often doesn’t fit the needs of your online donors and it’s often more clunky for the users than you think. You can create a donation experience that captures your donor’s attention and help you increase donations without increased effort. In our live Donation Page Throwdown, we’ll be looking at real nonprofit donation pages to give you insight into what works and what doesn’t when it comes to your donation page.