Everywhere Automation Can Be Implemented in Your Association or Nonprofit

Join us and our friends from Facebook for a session all about making the most of your end of year campaign. In this session we will cover: Planning for Giving Tuesday and giving season success Using Facebook and Instagram to build community and raise more than last year Fresh, fun ideas to stand out in the crowd and take your campaigns to the next level

Many predicted detrimental consequences for the nonprofit sector, mainly due to a significant increase in the standard deduction. This increase would make the threshold for deducting charitable gifts difficult to meet for many donors, causing great concern that the industry would experience significant decreases in charitable giving.

It’s an exciting time for fundraising, with opportunities for growth that weren’t possible even five years ago. And yet, it’s easy to get stuck in the same-old, same-old acquisition-focused fundraising cycle. This hasn’t worked in the past, and it will only get less effective as more nonprofits adopt new ways of fundraising. The good news? With the donor data you’ve collected over the years, it’s possible to shift your focus from scattershot acquisition to targeted donor cultivation for more accessible, effective, and sustainable fundraising.

This session is your step 1-2-3 guide on how to align your brand and your mission for maximum fundraising and donor stewardship impact. Differentiating oneself is more important than ever before. In a noisy and vast sea of email campaigns, direct mail appeals and social media overload, getting the attention of donors can feel quite challenging and exhausting. Once you have their attention, how do you keep it and create engagement opportunities that steward donor relationships and move your mission forward. It might just be time for an intervention, a good look at your brand and a plan to cut through the noise. Branding is a critical component to fundraising sustainability, and it is a practice that is either often overlooked or confused with marketing. Yet, a strong brand is critical to financial health, building meaningful and long-lasting donor relationships, and hosting successful events at your organization. In this thought-provoking and step-by-step presentation, Taylor Shanklin will guide you through a branding journey.