Demand for charitable services was on the rise long before the pandemic set in and, for many organisations, that growth continues to escalate.
Organisations have had to react fast and find innovative ways to continue delivering services to meet that demand, and often those doing this best have a good level of digital maturity. Doing more with less is not a new challenge for nonprofits, but the pandemic exacerbated the problem, and 2022 is unlikely to be any different.
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October, November, and December continue to be the biggest fundraising months of the year, representing 36% of charitable giving. Whether you’re a planned or major giving officer, you know end-of-year fundraising is a crucial time to connect with donors and raise the critical funds you need to fuel your mission.
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Nonprofit Law Blog
Many charitable nonprofits that regularly use social media platforms like Facebook, Twitter, and Instagram to amplify their missions and raise funds do not adequately understand the issues such use may create. They also do not understand how to create and implement an appropriate social media policy with rules and guidelines to help their leaders make knowledgeable and effective decisions on their use of social media without running afoul of applicable laws.
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Does Social Media feel like a big ticket item on your to-do list for engaging the modern donor, but you are not sure what to do or how to manage it all?
Social media is a great way to add additional opportunities for engagement to your annual marketing plans and campaigns. We know it can be overwhelming at times.
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