END OF YEAR SURVIVAL GUIDE: EXPERT TIPS TO DRIVE GIVING

Join us for a roundtable discussion with nonprofit CMOs around the quickly shifting landscape of nonprofit marketing. The panel will discuss how marketing leaders are overcoming challenges of the past year by adopting new digital strategies and success metrics to thrive in changing times. The conversation will be centered around the newly published 2021 State of Nonprofit Marketing Report, which reveals many compelling statistics, including that 89% of nonprofit marketers have already changed their digital engagement strategy in the past year. This webinar will provide actionable solutions that you can bring to your marketing teams to ensure your organization is prepared now and into the future.

The whirlwind of Giving Tuesday yesterday has come to a close. We’re sure you’re feeling tired, but there’s just a little more work to be done to make sure your hard work continues to make a difference for your organization. Regardless of your results on Giving Tuesday, this session is for you! We’ll discuss some simple strategies that can keep your new and existing donors engaged in your mission to support end of year and future giving.

Yogi Berra once said: “If you don’t know where you are going, you’ll end up someplace else.” In an increasingly more competitive nonprofit landscape, donors want to invest in organizations that know where they’re going. Yet, too often, bold visioning can feel impossible, programs continue to run year over year with few changes out of fear of losing funding, and fundraising becomes the cart before the horse and is expected to come up with the organization’s funding needs and plan for the way forward. This session breaks down the core elements of effective strategic plans and ways staff and leaders can shift their thinking from the operational to strategic visioning so that they can love not loathe the process. Upon completion of this webinar, attendees should be able to: Understand how to shift thinking from operational list-making to aspirational visioning. Identify and put in place the core elements of a strategic planning process. View strategic planning through a fundraising lens to see how philanthropy can support and complement—not drive—the roadmap forward.

A career serving a nonprofit can be incredibly rewarding, and there is a high demand for skilled nonprofit marketers who can lead a nonprofit to meet its revenue goals. Do you have modern marketing skills that today’s nonprofits need and demand?Who should watch? This session is designed for professionals new to the field of nonprofit marketing and those experienced professionals who want to update their skills and advance in the field.