Charity fundraising webinar: Build long-term relationships with your donors

Charities Aid Foundation

Acclaimed fundraiser Ken Burnett takes a look at Relationship Fundraising – effective techniques to engage and develop a long-lasting relationship with your charity's supporters. Our video will introduce you to:
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Spotlight

It is no wonder donor retention is top of mind these days. It costs six to seven times more to acquire a new donor than to retain an existing one, according to research by Chuck Long field, chief scientist at Blackbaud.i Unfortunately, the donor retention rate is abysmal. Long field also discovered that nearly three out of four newly acquired donors leave within the first year. The good news is that lowering attrition rates by only 10 percent can improve the lifetime value of a donor base by up to 200 percent. The ultimate goal is to move donors through the stages of giving: from a one-time giver to a recurring donor, and then to a planned giver who leaves money to the organization as a bequest.

OTHER ON-DEMAND WEBINARS

5 Proven Year-End Giving Ideas to Grow Revenue

Nearly half of all donations are made in the last four months of the year, also known as the giving season. It's the perfect time for nonprofits to engage with their donors, create unique experiences and raise funds for their causes with online campaigns. Whether it is for a local “giving day,” a national event like #GivingTuesday, a year-end appeal or a giving month, when your supporters are engaged through a limited, time-bound campaign — it creates a sense of urgency that inspires more awareness and increases donations. ​
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5 Things Everyone Needs to Know About Fundraising

The Washington Nonprofit Institute

Your organization runs on donations and the generosity of others. Fundraising is key to achieving and growing your mission. It is important for everyone in your organization to understand the basic fundamentals of fundraising, from the CEO to the volunteers at your fundraiser.
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The Donor Thank You Bundle

CharityHowTo

Now is a great time to set aside some time to show appreciation to your donors who have supported your organization over the past few months. The great news is that saying “thanks” to your donors goes a long way...not only will your donors feel appreciated, but it can improve your donor retention. This three-webinar bundle will show you a variety of ways to make your donors feel loved! First, you'll learn how to write the perfect thank you letter. According to multiple studies, the thank you letter is the first--and possibly most important--step in donor retention.
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Nonprofit Design 360: Tools + tips to advance your organization’s mission

Whole Whale

Design for nonprofits goes far beyond an organization’s visual identity. Good design can help your organization express “personality” and build the trust needed to drive supporters towards meaningful action. But what makes for good design? In this event, we’ll break down nonprofit design into several elements. We’ll begin with brand architecture, then we’ll move into how that theory and other design tools translates into a nonprofit’s web presence, and we’ll end with a conversation about how you can optimize design.
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Spotlight

It is no wonder donor retention is top of mind these days. It costs six to seven times more to acquire a new donor than to retain an existing one, according to research by Chuck Long field, chief scientist at Blackbaud.i Unfortunately, the donor retention rate is abysmal. Long field also discovered that nearly three out of four newly acquired donors leave within the first year. The good news is that lowering attrition rates by only 10 percent can improve the lifetime value of a donor base by up to 200 percent. The ultimate goal is to move donors through the stages of giving: from a one-time giver to a recurring donor, and then to a planned giver who leaves money to the organization as a bequest.

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