Who are you trying to support? What functionality do you need to support them? WHEN will you use this software (i.e. before/ after Giving Tuesday, specific campaigns, year-round, all of the above)? WHERE will you use it (on the go, in the office)? WHY do you need it (i.e. what problems are you looking to solve with fundraising software)? Ask any nonprofit leader what their organization needs most and the resounding answer will likely be: “Time and money”.