Be Impossible to Ignore: Advance Your Nonprofit Career with Thought Leadership

We will cover everything you need to find and solicit new corporate prospects without purchasing expensive prospecting software. You will walk away with an understanding of how to locate companies that are currently supporting organizations in your sector, how to distinguish yourself amongst competitors, and how to best present your organization in front of corporate prospects. We will present a step-by-step tutorial where you will accomplish the following objectives: Develop a market analysis Conduct a corporate prospect research Identify value propositions for potential corporate donors Understand how to receive introductions to new corporate donors

Yogi Berra once said: “If you don’t know where you are going, you’ll end up someplace else.” In an increasingly more competitive nonprofit landscape, donors want to invest in organizations that know where they’re going. Yet, too often, bold visioning can feel impossible, programs continue to run year over year with few changes out of fear of losing funding, and fundraising becomes the cart before the horse and is expected to come up with the organization’s funding needs and plan for the way forward. This session breaks down the core elements of effective strategic plans and ways staff and leaders can shift their thinking from the operational to strategic visioning so that they can love not loathe the process. Upon completion of this webinar, attendees should be able to: Understand how to shift thinking from operational list-making to aspirational visioning. Identify and put in place the core elements of a strategic planning process. View strategic planning through a fundraising lens to see how philanthropy can support and complement—not drive—the roadmap forward.

As we look ahead to next year, understanding industry trends and strategies will help you drive your organization forward and ensure its’ success in 2023 and beyond. On Tuesday, December 6, Grassi’s Nonprofit advisors conducted a live video session to share insights and strategies on budgeting and forecasting, board practices, internal controls, fundraising, DEI initiatives, and sustainability to provide organizations with confident direction for the year ahead.

We imagine the answer is a resounding, ‘yes’ to all three goals. It may be the right time to explore new and innovative marketing ideas to get in front of the right audience at the right time and in unique ways. Join this webinar to learn how you can effectively mix up your marketing to reach and engage your audience to drive giving. We’ll cover: How to engage the 80% of people who visited your donation page and didn’t donate Clever ways to leverage your email lists (even your unsubscribers) How to use geofencing to target prospective supporters & more!