Ask Masters - The Masters Circle - Innovative Monthly Fundraising Techniques

Over the past two decades, Americans have significantly changed their giving behavior. Most notably, participation in charitable giving of American households and individuals has been declining since 2000. In 2020, the onset of the ongoing global pandemic has presented numerous challenges and shifts for the philanthropic sector. The Giving Environment series, produced by researchers at the IU Lilly Family School of Philanthropy, looks at pre-pandemic trends in charitable giving, understanding donor decisions in recent years, new models of giving such as subscription giving, and the growing significance of engaging donors.

Nearly half of all donations are made in the last four months of the year, also known as the giving season. It's the perfect time for nonprofits to engage with their donors, create unique experiences and raise funds for their causes with online campaigns. Whether it is for a local “giving day,” a national event like #GivingTuesday, a year-end appeal or a giving month, when your supporters are engaged through a limited, time-bound campaign — it creates a sense of urgency that inspires more awareness and increases donations. ​

Now is a great time to set aside some time to show appreciation to your donors who have supported your organization over the past few months. The great news is that saying “thanks” to your donors goes a long way...not only will your donors feel appreciated, but it can improve your donor retention. This three-webinar bundle will show you a variety of ways to make your donors feel loved! First, you'll learn how to write the perfect thank you letter. According to multiple studies, the thank you letter is the first--and possibly most important--step in donor retention.

In this webinar, Andy Robinson will help you understand the value of succession planning to nonprofits.All right, great. Well, good afternoon, everyone, on the East Coast, and good morning if you are on the West Coast or somewhere in between. Thanks for being here for today’s Bloomerang webinar, “Nonprofit Succession Planning: Leading by Sharing Power.