If 2020 has taught us anything, it’s not to put all of your eggs in one basket. Nonprofit organizations quickly realized that relying on one type of fundraising channel — in this case, in-person fundraising — was a quick road to failure, which is why so many organizations thought quickly on their feet and pivoted to digital strategies.
As nonprofits prepare for the post-pandemic phase, it’s now more important than ever to make sure they are diversifying their fundraising channels. This gives organizations extra financial security for when the next crisis hits, but it also diversifies their donor base as well. We know that every donor is built differently, and they have different preferences in the way they give. And by offering new and different ways for people give, you are meeting them where they are and where they like to be.
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Have you ever wished for a magic formula…the one strategy that will turn anyone you meet into loyal, long-term donors? A magic formula so powerful, you will never have to worry about marketing or fundraising again? I WISH I DID TOO! Unfortunately, there’s no magic formula but we often act as if there is. We think if we say just the right thing, have the fancy brochure or pitch it the perfect way, then we can convert someone. One more email, appeal letter or cup of coffee. When we try to convince people to care, we don’t take into consideration the donor’s passion or experiences.
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Join us for a roundtable discussion with nonprofit CMOs around the quickly shifting landscape of nonprofit marketing. The panel will discuss how marketing leaders are overcoming challenges of the past year by adopting new digital strategies and success metrics to thrive in changing times. The conversation will be centered around the newly published 2021 State of Nonprofit Marketing Report, which reveals many compelling statistics, including that 89% of nonprofit marketers have already changed their digital engagement strategy in the past year. This webinar will provide actionable solutions that you can bring to your marketing teams to ensure your organization is prepared now and into the future.
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Almost every nonprofit team has experienced a crisis moment like a major natural disaster or a breaking news story that forces you to drop everything and react quickly. In this moment, do you have the tools to set an effective fundraising plan in motion?
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