300% MORE EFFECTIVE: HOW TO ATTRACT NEW COMPANIES TO YOUR NONPROFIT

In 2021, economic uncertainty impacted the lives of many donors. Despite this, giving remained strong with 90% of donors giving the same or more as they did in 2021*. So what’s still ahead? We’ve taken a look at the successes Classy has seen over the past year and gathered predictions on where the social sector is headed in 2022 and beyond.

The 2021 Nonprofit Advertising Benchmark Study has insights from 7,171 nonprofit organizations to help you answer the question: How much should my nonprofit spend on advertising? The team at Whole Whale, a B Corp digital agency, analyzed the data and discovered seven takeaways. These key insights will help you decide what percentage of your budget to allocate to advertising. The study examines key factors like reliance on event fundraising revenue plus the organization’s age, size, type, and number of employees. In this webinar, nonprofit data analysts Samin Pogoff and Koby Langner will be joined by Senior Advertising Manager Alison Glazer to share the results of the study and how you can use it to see where your organization falls.

Join this session presented by Adora Drake, Senior Nonprofit Marketing Consultant, to pinpoint ideal prospective audiences and discover the 5 key steps to convert online followers into actual donors. This session will explore opportunities to engage prospective donors online and offline, and methods to establish a solid nurture communications plan.

The hybrid working model has become the new normal, requiring us to navigate between remote and in-person work seamlessly. Research suggests hybrid is more exhausting and emotionally taxing than fully remote and full-time office-centric work. Despite this, many nonprofits have embraced hybrid work models. But what is it specifically about hybrid work that is so draining? How can nonprofit staff avoid hybrid work pitfalls that zap energy, and sabotage productivity?