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Posting on Facebook is helping nonprofits of all sizes raise money

September 30, 2019 / Abhishek Bhati

Online giving, donations for charities made through websites and apps, is growing quickly. It rose 17% between 2016 and 2018 to over US$34 billion. Some 8.5% of all U.S. charitable donations, including grants from foundations and gifts from people and companies, are made through websites and apps. While researching what works best in fundraising in the United States and the United Kingdom, we have become intrigued by the proliferation of giving days – typically 24-hour-long online fundraising campaigns.