WHY NONPROFITS ARE OUT OF TOUCH WITH TODAY'S DONORS

Infographic | March 30, 2020

In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems are used for everything from managing fundraising campaigns and driving and measuring donor engagement, to marshalling volunteers and measuring the impact of your programs.

Infographic | February 6, 2020

Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? Want to find out if your non-profit organization is eligible? This helpful infographic from Search Mojo will help you to determine your organization’s eligibility and learn how to apply.

Infographic | February 4, 2020

Giving Goes Digital in the Future of Fundraising. It has been discovered that the idea of raising funds online is growing very fast. Over the past decade, fundraising has improved significantly. In the year 2000, fundraising stood at 1.7% while in 2010, online fundraising alone stood at 10.7%. In an economy with GDP of $14.99 trillion, total fundraising contributed 2%. It was discovered that for a GDP of 40%, total fundraising contributed 2%. Nevertheless, the massive rates of online giving represent a small fraction of overall giving. This channel of giving is an opportunity for non-profit organizations to raise funds.

Infographic | January 30, 2020

Who said donor data can’t be pretty? The infographic below, originally published by DonorSearch, highlights the seven types of wealth data that organizations should ask for when conducting bulk wealth screening. Bulk screenings are just one of many tools that researchers can use to collect information about donors.

Infographic | April 27, 2022

To get the most out of longer days and warmer wearther, tap into these 12 new outdoor fundraising ideas that are sure to heat up your mission!

Infographic | March 6, 2020

Federal Budget 2020 is around the corner. Many charities and nonprofits across Canada took part in the pre-budget consultation process outlining their priorities for the next federal budget. Our friends at Imagine Canada analyzed their submissions and created an infographic of what the sector cares about in 2020.