Using Cross-sells and Upsells to Increase Revenue (Infographic)

July 16, 2015

Many marketers and growth hackers often focus on optimizing top of the funnel. They test every variable imaginable, always chasing higher homepage conversion rates. Yet many of them (especially the growth people) miss out on optimizing further down the funnel.

Getting people to purchase is tough, and it deserves the attention it gets. But further down the funnel, during the purchase process (or after), there can be lots of tweaks to make. These visitors have shown intent to purchase, now take advantage of it and do some cross-selling. Even in the case of post-purchase, companies that don’t upsell or cross-sell may be leaving revenue on the table.

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Growth Philanthropy Network

The Exchange’s goal is to build the field of scaling and develop an efficient capital marketplace that provides reliable funding for scaling high-impact nonprofit initiatives.The Exchange serves as a focal point and gathering place for learning about, implementing and funding major nonprofit expansions, including program replication, practice dissemination, policy initiatives, system change efforts and more. It is open to a diverse set of organizations and is highly member-driven, with members contributing ideas and capital through working groups.

Other Infographics
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The State of Service 2021 (Infographic): A Survey and Report by x2VOL

Infographic | May 4, 2021

Student service continues to develop in the ever-changing COVID-19 world. However, 2021 might look a little bit different than 2020. In April 2021, x2VOL surveyed administrators, service leaders, and nonprofit organizations to better understand the impact COVID-19 had on community service in the Spring 2021 semester and what the outlook is for Fall 2021.

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Positive signs prevail in nonprofit sector despite COVID-19 disruptions

Infographic | March 22, 2021

The 2021 Nonprofit Technology Trends Survey, sponsored by Sage Intacct, asked over 520 nonprofit finance leaders about how their organizations use technology to achieve mission success.

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Google Ad Grants: Nonprofits Take Note

Infographic | April 15, 2020

The following infographic provides information about Google‘s Ad Grant program, which is one of the largest nonprofit marketing missed opportunities. Google Grants provides nonprofit organizations that have a current 501(c)(3) status with the ability to promote their missions and causes on Google’s search results with $10,000 in monthly in-kind ad spend.

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Responsibilities of the Nonprofit Board

Infographic | April 8, 2020

Like for-profit businesses, nonprofits range in size from small and medium organizations to very large, well-established organizations. These differences in size affect the way that nonprofits conduct every aspect of their operations, including fundraising, developing volunteer programs, establishing financial processes, and selecting a board of directors.

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Best Practices for Virtual Fundraising

Infographic | April 6, 2020

Whether it's part of a planned attempt to grow online, or in reaction to an unforeseen change to a live event -nonprofits need a plan to expand fundraising virtually. Follow these best practices to plan your move to a virtual fundraiser.

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Forecasting Charity CRM Trends for 2020

Infographic | March 30, 2020

In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems are used for everything from managing fundraising campaigns and driving and measuring donor engagement, to marshalling volunteers and measuring the impact of your programs.

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Spotlight

Growth Philanthropy Network

The Exchange’s goal is to build the field of scaling and develop an efficient capital marketplace that provides reliable funding for scaling high-impact nonprofit initiatives.The Exchange serves as a focal point and gathering place for learning about, implementing and funding major nonprofit expansions, including program replication, practice dissemination, policy initiatives, system change efforts and more. It is open to a diverse set of organizations and is highly member-driven, with members contributing ideas and capital through working groups.

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