Top 10 Mistakes That Cause First-Time Donors to Leave

Any fundraiser will agree that keeping a first-time donor happy is cheaper than replacing that donor.In fact, attracting and acquiring a new donor is about 7 times more expensive than keeping an existing donor.Even if you’re not a math wiz, you can see that the surest way to positive net revenue is to prioritize retention over acquisition.Give first-time donors an amazing experience, and they’ll stick around. Here are ten fixes to help you keep more donors.

Spotlight

Fundraising Institute Australia

Fundraising Institute Australia (FIA) is the national peak body representing professional fundraising in Australia. If you are involved in any aspect of fundraising, FIA membership will help you achieve your mission. At FIA, we are passionate about fundraising excellence. We champion and facilitate best practice, with our Code for ethical fundraising and through professional development, networking and advocacy for all our members.

Other Infographics
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8 Strategies to Give Donors Confidence Attending In-Person Events

Infographic | November 10, 2021

8 Strategies to Give Donors Confidence Attending In-Person Events is here to help you throw a successful fundraiser that eases donors back into in-person events. We share the types of events you can throw that donors want to attend, strategies for ticketing and registration, contactless check-in, giving options and more. You’ll learn the best ways to reduce points of contact while enhancing guests’ experience for an in-person event that will make face-to-face connections with donors exciting again.

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Kicking Off Your Year-End Giving In 5 Easy Steps

Infographic | December 6, 2021

The end of the year brings some of the biggest giving months for nonprofits. It’s the time of year where donors are willing to give more and in greater quantity! Start preparing early to ensure the greatest impact for your campaign. We’ve outlined 5 easy steps to help increase the reach and impact of your year-end giving campaign.

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Responsibilities of the Nonprofit Board

Infographic | April 8, 2020

Like for-profit businesses, nonprofits range in size from small and medium organizations to very large, well-established organizations. These differences in size affect the way that nonprofits conduct every aspect of their operations, including fundraising, developing volunteer programs, establishing financial processes, and selecting a board of directors.

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Is Your Nonprofit Eligible for a Google for Nonprofits Google Grant?

Infographic | February 6, 2020

Did you know that Google gives out free advertising dollars to non-profit organizations? Did you also know that qualifying organizations could receive $10K or as much as $40K each month from Google to use for advertising and promoting their good cause? Want to find out if your non-profit organization is eligible? This helpful infographic from Search Mojo will help you to determine your organization’s eligibility and learn how to apply.

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10 Mistakes You May be Making with Your Fundraising Event

Infographic | December 16, 2021

The 10 Mistakes You May Be Making with Your Fundraising Event infographic will help you stay one step ahead of any setbacks and maximize your fundraising results with easy-to-implement solutions. You’ll learn the most common mistakes we see nonprofits make before, during and after their fundraising events and how you can avoid them. We share practical tools and strategies to boost attendance, drive engagement and inspire in-event giving for a more effective event.

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Using Your Donors’ Top Motivators to Drive Retention

Infographic | April 27, 2022

Donors retention has been, and always will be, a priority for nonprofits. One of the keys to retaining donors id capitalizing on what motivates them.

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Spotlight

Fundraising Institute Australia

Fundraising Institute Australia (FIA) is the national peak body representing professional fundraising in Australia. If you are involved in any aspect of fundraising, FIA membership will help you achieve your mission. At FIA, we are passionate about fundraising excellence. We champion and facilitate best practice, with our Code for ethical fundraising and through professional development, networking and advocacy for all our members.

Events