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. https://nonprofit.report/Resources/Whitepapers/8b37725c-9df5-4d03-8d6d-9c25afc5da56_The-State-of-Nonprofit-Bequest-Marketing-2018.pdf
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THE STATE OF NONPROFIT BEQUEST MARKETING 2018
Did you know that bequest marketing produces the most ROI (return on investment) of any fundraising activity? In fact, it’s “kind of off the charts” according to Tom Ahern. While a good major gifts officer can bring in 10 to 20 times her salary, the average major gift is smaller than people assume around $5,000. However, Stephen Pidgeon states in his book How To Love Your Donors to Death that the average amount of a bequest in the US is about $37,000. DOWNLOAD