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. https://nonprofit.report/Resources/Whitepapers/7cc53691-e05c-47df-882e-00073c82c3de_The-Social.pdf
infographic
THE SOCIAL DONOR STUDY
Who Are Social Donors? Nearly a quarter of U.S. adults identify themselves as a Social Donor. Event Donors Attended a ticketed fundraising event like a gala. golf tournament. etc Majority prefer additional donation requests come from social network. Social Donors care more about impact than recognition. The study For the first time explores the unique motivators giving behaviors, and engagement preferences of Social Donors those who give through event-based and peer-to-peer fundraising. DOWNLOAD