The Importance of Donor Retention

Infographic | January 8, 2020

Here’s an infographic showing how your nonprofit can build your email list with fresh subscribers who are guaranteed to be interested in your work, mission, and impact.

Infographic | November 15, 2021

The 2021 Giving Experience Study explores insights from 1,026 Social Donors who donated through event and peer-to-peer fundraising in the last 12 months.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

Infographic | December 23, 2021

The 2022 Nonprofit Technology Trends Survey, an annual survey sponsored by Sage Intacct, asked over 900 nonprofit finance leaders about their organizations and how they are using technology to achieve mission success. The results of the report are very encouraging with a direct correlation between a nonprofit’s ability to leverage technology to pivot during the pandemic and their ability to impact their mission during a challenging year.

Infographic | March 30, 2020

In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems are used for everything from managing fundraising campaigns and driving and measuring donor engagement, to marshalling volunteers and measuring the impact of your programs.

Infographic | December 9, 2019

We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowing someone on your Board or getting a tax deduction.