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Recurring Donors Also Make One-Time Gifts

January 6, 2020

In The State of Modern Philanthropy 2018, we found that recurring donors are over five times more valuable to your nonprofit than one-time donors. The State of Modern Philanthropy 2019 took the conversation further to examine the steps that donors take after making their first gift.

Spotlight

FrontStream

FrontStream helps charities and companies raise money, engage employees, and make a positive impact in their communities.Over 10,000 nonprofit and corporate customers use FrontStream’s Intelligent Engagement Platform for donor management, auctions, charity events, peer-to-peer and online fundraising, employee giving, volunteering, and matching.

Other Infographics

Why Donors Give: Infographic

Infographic | December 9, 2019

We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowing someone on your Board or getting a tax deduction.

7 facts every nonprofit fundraiser should know about the path to online donations

Infographic | January 24, 2020

Successful online fundraising involves more than a donation page -it requires creating a complete path from acquisition to cultivation to conversion, with a website as mobile as your donors.

A Timeline for Your End-of-Year Fundraising Campaign

Infographic | December 17, 2019

Are you busy planning your end-of-year fundraising campaign? Wouldn’t it be great if it was all mapped out for you? Like a list of what to do each month between now and December 31? We thought so too, so we’ve done the work for you! Check out our latest infographic for a timeline and checklist of tactics that will guarantee a successful fundraising season for your nonprofit.

How To Tutorial on Nonprofit Storytelling

Infographic | January 14, 2020

It may seem counterintuitive to start with a story when crafting a marketing strategy, but, because stories help us relate and are memorable, they can ground your nonprofit’s strategy. Storytelling is a valuable tool to help donors understand the context in which you operate by seeing the challenges your beneficiaries (or your nonprofit) are facing.

8 Proven Peer-to-Peer Fundraising Ideas

Infographic | November 3, 2021

Peer-to-peer fundraising campaigns can produce impressive results in fun ways outside of athletic events. Check out our 8 Proven Peer-to-Peer Fundraising Ideas infographic, where we introduce you to some truly creative and fun campaigns nonprofits have used to boost visibility and donations. From best pajama competitions to alumni challenges and talent shows, these ideas are sure to get your creative juices flowing!

Google Ad Grants: Nonprofits Take Note

Infographic | April 15, 2020

The following infographic provides information about Google‘s Ad Grant program, which is one of the largest nonprofit marketing missed opportunities. Google Grants provides nonprofit organizations that have a current 501(c)(3) status with the ability to promote their missions and causes on Google’s search results with $10,000 in monthly in-kind ad spend.