Recurring Donors Also Make One-Time Gifts

January 6, 2020

In The State of Modern Philanthropy 2018, we found that recurring donors are over five times more valuable to your nonprofit than one-time donors. The State of Modern Philanthropy 2019 took the conversation further to examine the steps that donors take after making their first gift.

Spotlight

Homeless Empowerment Program

Homeless Empowerment Program - Helping People Help Themselves (HEP) is a 501 (c) (3) nonprofit organization founded in 1986 to meet the immediate needs of a growing number of homeless individuals and families in Pinellas County, Florida. Since individuals and families were not effectively served through traditional shelter practices, the agency has sought to develop a more comprehensive approach to service delivery. Our continuum of care approach is holistic, addressing the physical, mental, and social conditions of the individual or family, while housing them over an extended period of time.

Other Infographics
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Giving Tuesday 2019 Sets New Records

Infographic | December 5, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 donors.

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Nonprofit Impact Matters: How America’s Charitable Nonprofits Strengthen Communities and Improve Lives

Infographic | December 26, 2019

America’s 1.3 million charitable nonprofits feed, heal, shelter, educate, nurture, and inspire people of every age, gender, race, and socioeconomic status, from coast to coast, border to border, and beyond.

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Email List Building for Nonprofits in 5 Steps

Infographic | January 8, 2020

Here’s an infographic showing how your nonprofit can build your email list with fresh subscribers who are guaranteed to be interested in your work, mission, and impact.

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What We Learned from Social Giving During a Time of Social Distancing [and Looking Forward]

Infographic | November 15, 2021

The 2021 Giving Experience Study explores insights from 1,026 Social Donors who donated through event and peer-to-peer fundraising in the last 12 months.

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Year-End Fundraising by the Numbers.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

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Google Ad Grants: Nonprofits Take Note

Infographic | April 15, 2020

The following infographic provides information about Google‘s Ad Grant program, which is one of the largest nonprofit marketing missed opportunities. Google Grants provides nonprofit organizations that have a current 501(c)(3) status with the ability to promote their missions and causes on Google’s search results with $10,000 in monthly in-kind ad spend.

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Spotlight

Homeless Empowerment Program

Homeless Empowerment Program - Helping People Help Themselves (HEP) is a 501 (c) (3) nonprofit organization founded in 1986 to meet the immediate needs of a growing number of homeless individuals and families in Pinellas County, Florida. Since individuals and families were not effectively served through traditional shelter practices, the agency has sought to develop a more comprehensive approach to service delivery. Our continuum of care approach is holistic, addressing the physical, mental, and social conditions of the individual or family, while housing them over an extended period of time.

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