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. https://nonprofit.report/Resources/Whitepapers/6a0902be-20e3-451c-9b9c-2fae8fa9207e_Nonprofit-Fundraising-How-each-generation-gives.pdf
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ONLINE DONATIONS BY GENERATION
Millennials are 25.9% of US population. Millennial donors are enrolled in a monthly giving program. Gave tribute gifts Donate to crowdfunding campaigns. Gave on GivingTuesday 2017. Gave on GivingTuesday 2017. Volunteer locally, 9% internationally attend fundraising events. Email prompted 31% of online donations made by Gen Xers of Gen Zs are inspired to donate to charity. 55% of Gen X donors are enrolled in a monthly giving program. 31% give tribute gifts. 45% donate to crowdfunding campaigns. DOWNLOAD