Online Donation Trends

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

Infographic | June 8, 2022

We’re here to help your nonprofit team generate new ideas and execute a successful golf fundraiser, and golf games are a great tool to use at your next event. Download a copy of the 7 golf games that drive revenue for your cause and share with another fellow fundraiser!

Infographic | December 9, 2019

We asked 3,000 year-end donors to tell us why they gave to find out what they care about most. Our conclusion: donors give out when they believe in your mission and know you do good work in the community you serve. They don’t care as much about self-interested reasons for giving, such as knowing someone on your Board or getting a tax deduction.

Infographic | December 6, 2021

The end of the year brings some of the biggest giving months for nonprofits. It’s the time of year where donors are willing to give more and in greater quantity! Start preparing early to ensure the greatest impact for your campaign. We’ve outlined 5 easy steps to help increase the reach and impact of your year-end giving campaign.

Infographic | March 30, 2020

In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems are used for everything from managing fundraising campaigns and driving and measuring donor engagement, to marshalling volunteers and measuring the impact of your programs.

Infographic | December 17, 2019

Are you busy planning your end-of-year fundraising campaign? Wouldn’t it be great if it was all mapped out for you? Like a list of what to do each month between now and December 31? We thought so too, so we’ve done the work for you! Check out our latest infographic for a timeline and checklist of tactics that will guarantee a successful fundraising season for your nonprofit.