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Nonprofits and Communication Segmenting

It’s no secret that effective donor communications is the secret to higher donor retention rates – but what makes for effective donor communications? Segmenting your emails, newsletters and acknowledgement letters are a great way to customize and individualize your messaging to donors. But are most nonprofits doing this? We recently conducted a survey with our friends over at Nonprofit Marketing Guide to see how nonprofits are (if at all) segmenting their online and offline communications. You can view the results in the infographic.

Spotlight

ASPCA

The ASPCA (The American Society for the Prevention of Cruelty to Animals) is the first animal welfare organization established in North America and serves as the nation’s leading voice for animals. The organization’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States.

Other Infographics

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Infographic | January 6, 2020

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Infographic | January 14, 2020

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Nonprofits and Communication Segmenting