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. https://nonprofit.report/Resources/Whitepapers/257e80f6-59c3-4bd6-ae4d-d7a14b534e00_Know-Your-Donors.pdf
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KNOW YOUR DONORS
Your donor is going to be unique to you. You know that. I know that. That doesn't mean we can't make some generalizations, though. Let's look at what science tells us about the average donor. Studies tend to show that females give more than males. In fact, one survey found that, while women in every category give more than men in the same category, Baby Boomers and older women gave 89% more than similarly aged men and, of those in the top 25% of permanent income, women gave 156% more than men in that same category. DOWNLOAD