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Know Your Donors

January 31, 2019

Your donor is going to be unique to you. You know that. I know that. That doesn't mean we can't make some generalizations, though. Let's look at what science tells us about the average donor. Studies tend to show that females give more than males. In fact, one survey found that, while women in every category give more than men in the same category, Baby Boomers and older women gave 89% more than similarly aged men and, of those in the top 25% of permanent income, women gave 156% more than men in that same category.

Spotlight

Young Epilepsy

Young Epilepsy (previously the National Centre for Young People with Epilepsy) is the only UK charity exclusively focused on the 112,000 children and young people with epilepsy. We provide specialist services and support both for children and young people with epilepsy and their families. We exist to improve the lives of these individuals, to enable them to fulfil their potential and ensure they have the best quality of life.

Other Infographics

Nonprofit Survey

Infographic | October 11, 2021

BVU’s Nonprofit Stability Index is designed to collect and share real-time data on the health of the nonprofit sector in Northeast Ohio.102 nonprofits responded to this survey.

A Timeline for Your End-of-Year Fundraising Campaign

Infographic | December 17, 2019

Are you busy planning your end-of-year fundraising campaign? Wouldn’t it be great if it was all mapped out for you? Like a list of what to do each month between now and December 31? We thought so too, so we’ve done the work for you! Check out our latest infographic for a timeline and checklist of tactics that will guarantee a successful fundraising season for your nonprofit.

19 Future Fundraising Trends and Statistics

Infographic | February 4, 2020

Giving Goes Digital in the Future of Fundraising. It has been discovered that the idea of raising funds online is growing very fast. Over the past decade, fundraising has improved significantly. In the year 2000, fundraising stood at 1.7% while in 2010, online fundraising alone stood at 10.7%. In an economy with GDP of $14.99 trillion, total fundraising contributed 2%. It was discovered that for a GDP of 40%, total fundraising contributed 2%. Nevertheless, the massive rates of online giving represent a small fraction of overall giving. This channel of giving is an opportunity for non-profit organizations to raise funds.

Giving Tuesday 2019 Sets New Records

Infographic | December 5, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 donors.

4 Key Steps to Share Your Brand's Philanthropic Story

Infographic | February 19, 2020

90% of Americans say that they are more likely to trust and feel loyal to companies that back social causes.' Making your Corporate Social Responsibility (CSR) story readily accessible online is essential to engage consumers, attract more eyeballs, and enhance your overall brand image.

Know Your Donors