JOHN HAYDON'S OUTLINE FOR A SUCCESSFUL FUNDRAISING APPEAL

May 24, 2019

ATTENTION: Who are you targeting? You need to know your target audience in order to write an authentic message that will grab their attention and connect with them. PROBLEM: Present a problem that’s solvable, explain why it’s urgent, and reassure your readers that it can be solved with their help. Use friendly and inviting language to ask for a gift.

Spotlight

Charities Aid Foundation

Charities Aid Foundation (CAF) is a registered charity that works across the world to create greater value for charities and social enterprise. We do this by transforming the way donations are made and the way charitable funds are managed.

Other Infographics
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Nonprofit Impact Matters: How America’s Charitable Nonprofits Strengthen Communities and Improve Lives

Infographic | December 26, 2019

America’s 1.3 million charitable nonprofits feed, heal, shelter, educate, nurture, and inspire people of every age, gender, race, and socioeconomic status, from coast to coast, border to border, and beyond.

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How women can boost philanthropic power

Infographic | March 24, 2020

Generous, decisive, and determined to help the world, women can have an even greater impact by upping their financial knowledge. Those are the findings of a 2017 report on women and giving from Fidelity Charitable. In addition to identifying the different ways Millennial and Baby Boomer women give, the report also explores some of the ways women’s giving is distinctive from men’s. See the highlights in our infographic below and discover our giving guides created to help both Millennial and Baby Boomer women maximize their impact.

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Positive signs prevail in nonprofit sector despite COVID-19 disruptions

Infographic | March 22, 2021

The 2021 Nonprofit Technology Trends Survey, sponsored by Sage Intacct, asked over 520 nonprofit finance leaders about how their organizations use technology to achieve mission success.

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Nonprofits leveraging technology achieve greater impact during pandemic

Infographic | December 23, 2021

The 2022 Nonprofit Technology Trends Survey, an annual survey sponsored by Sage Intacct, asked over 900 nonprofit finance leaders about their organizations and how they are using technology to achieve mission success. The results of the report are very encouraging with a direct correlation between a nonprofit’s ability to leverage technology to pivot during the pandemic and their ability to impact their mission during a challenging year.

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Nonprofit Survey

Infographic | October 11, 2021

BVU’s Nonprofit Stability Index is designed to collect and share real-time data on the health of the nonprofit sector in Northeast Ohio.102 nonprofits responded to this survey.

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7 facts every nonprofit fundraiser should know about the path to online donations

Infographic | January 24, 2020

Successful online fundraising involves more than a donation page -it requires creating a complete path from acquisition to cultivation to conversion, with a website as mobile as your donors.

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Spotlight

Charities Aid Foundation

Charities Aid Foundation (CAF) is a registered charity that works across the world to create greater value for charities and social enterprise. We do this by transforming the way donations are made and the way charitable funds are managed.

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