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Encouraging giving to women’s & girls’ causes: the role of social norms

February 23, 2019

Research shows there’s a strong link between social norms and charitable giving: when you see other people donate, you’re more likely to donate yourself. A new report from WPI explores how social norms infuence giving to women’s and girls’ causes in particular and whether that difers depending on the donor’s gender.

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The Y (YMCA)

The Y: We're for youth development, healthy living and social responsibility. WHO WE ARE The Y is the nation’s leading nonprofit strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – regardless of age, income or background – to nurture the potential of children and teens, improve the nation’s health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. OUR CAUSE At the Y, strengthening community is our cause. Every day, we work side-by-side with our neighbors to make sure that everyone, regardless of age, income or background, has the opportunity to learn grow and thrive. OUR IMPACT The Y is, and always will be, dedicated to building healthy, confident, connected and secure chil

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Encouraging giving to women’s & girls’ causes: the role of social norms