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. https://nonprofit.report/Resources/Whitepapers/743adb2d-0f4f-445f-900d-2589f37bc46c_Donors-are-not-doing-their-Research.pdf
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DONORS ARE NOT DOING THEIR RESEARCH
We’ve done a couple nonprofit “secret shopping” experiments to see how nonprofits communicate with new donors in the first few days and weeks of the relationship. This year, we were curious as to whether donor stewardship suffers as a result of online days of giving, so we made a $10 donation to 50 individual nonprofits in a city participating in a 24-hour “day of giving” campaign. DOWNLOAD