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. https://nonprofit.report/Resources/Whitepapers/8c30147c-a085-438e-87e2-38d81c18f94d_Donor-Retention-2-AFP_FEP-Retention-Supplement-DonorTrends-Infographic-22.pdf
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DONOR RETENTION
A vital part of any organization's success is the retention of its supporters. How well are nonprofit organizations engaging and retaining their donors? The Fundraising Effectiveness Project (FEP) was created to answer this question. Donors giving less than $100 as their highest previous contribution have a significantly lower retention rate. This indicates that organizations using the premium model, low average gift and high attrition, will continue to face increasing challenges as costs continue to climb. DOWNLOAD