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DONOR RETENTION

October 17, 2018

A vital part of any organization's success is the retention of its supporters. How well are nonprofit organizations engaging and retaining their donors? The Fundraising Effectiveness Project (FEP) was created to answer this question. Donors giving less than $100 as their highest previous contribution have a significantly lower retention rate. This indicates that organizations using the premium model, low average gift and high attrition, will continue to face increasing challenges as costs continue to climb.

Spotlight

Fu

The Fund for the Arts is the oldest united arts fund in the country and has raised millions since its establishment in 1949. Today the Fund provides financing, facilities and administrative support for twenty-nine area arts groups and programs. In addition, over 200 community access grants are awarded annually to community groups and schools in Kentucky and Southern Indiana. Other Fund sponsored activities include the annual Whittenberg Young Artist Scholarship, co-sponsorship of the Gheens Young Artist Program with the Kentucky Center and support of the annual Black Achievers Arts Scholarship Program.

Other Infographics

Ohio Gives Infographic 2022

Infographic | April 20, 2022

The number of foundation in Ohio is up to 12%. This is likely to a change in how the numbers are calculated. While the foundations are scattered across the state, they are most numerous in Cleveland, Columbus and Cincinnati.

The 2021 Fundraising Outlook

Infographic | October 4, 2021

The online survey of 1,964 nonprofit professionals was conducted between September 7–October 1, 2021. Data is self-reported, not transactional. In September of 2021, we conducted a survey to better understand how event and online fundraising has evolved this past year, and how nonprofits are preparing for a post-pandemic future. This report looks at some of the year’s biggest challenges, where nonprofits are finding success, and the outlook for 2022. Results are based on an online survey of 1,954 nonprofit professionals, representing a wide cross section of organization sizes and industries.

Using Your Donors’ Top Motivators to Drive Retention

Infographic | April 27, 2022

Donors retention has been, and always will be, a priority for nonprofits. One of the keys to retaining donors id capitalizing on what motivates them.

Responsibilities of the Nonprofit Board

Infographic | April 8, 2020

Like for-profit businesses, nonprofits range in size from small and medium organizations to very large, well-established organizations. These differences in size affect the way that nonprofits conduct every aspect of their operations, including fundraising, developing volunteer programs, establishing financial processes, and selecting a board of directors.

Year-End Fundraising by the Numbers.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

4 Key Steps to Share Your Brand's Philanthropic Story

Infographic | February 19, 2020

90% of Americans say that they are more likely to trust and feel loyal to companies that back social causes.' Making your Corporate Social Responsibility (CSR) story readily accessible online is essential to engage consumers, attract more eyeballs, and enhance your overall brand image.

DONOR RETENTION