Canadian Fundraising Operations: Facts, Figures & Insights

Infographic | January 14, 2020

It may seem counterintuitive to start with a story when crafting a marketing strategy, but, because stories help us relate and are memorable, they can ground your nonprofit’s strategy. Storytelling is a valuable tool to help donors understand the context in which you operate by seeing the challenges your beneficiaries (or your nonprofit) are facing.

Infographic | December 19, 2019

Properly thanking supporters is a fundamental part of great donor stewardship. When you send a sincere thank you letter, it shows donors that their gift has been noticed and appreciated. More than that, your thank you card or email is a chance to strengthen the connection a donor feels with your organization.

Infographic | October 4, 2021

The online survey of 1,964 nonprofit professionals was conducted between September 7–October 1, 2021. Data is self-reported, not transactional. In September of 2021, we conducted a survey to better understand how event and online fundraising has evolved this past year, and how nonprofits are preparing for a post-pandemic future. This report looks at some of the year’s biggest challenges, where nonprofits are finding success, and the outlook for 2022. Results are based on an online survey of 1,954 nonprofit professionals, representing a wide cross section of organization sizes and industries.

Infographic | March 30, 2020

In the for-profit world, CRM stands for Customer Relationship Management. In the charity sector, the preferred term for the same technology is Constituent Relationship Management. The reason for the difference in name is simple: in this space, the technology has a broader remit. Charity CRM systems are used for everything from managing fundraising campaigns and driving and measuring donor engagement, to marshalling volunteers and measuring the impact of your programs.

Infographic | November 10, 2021

8 Strategies to Give Donors Confidence Attending In-Person Events is here to help you throw a successful fundraiser that eases donors back into in-person events. We share the types of events you can throw that donors want to attend, strategies for ticketing and registration, contactless check-in, giving options and more. You’ll learn the best ways to reduce points of contact while enhancing guests’ experience for an in-person event that will make face-to-face connections with donors exciting again.

Infographic | January 24, 2020

Successful online fundraising involves more than a donation page -it requires creating a complete path from acquisition to cultivation to conversion, with a website as mobile as your donors.