Busy Person’s Guide to the Individual Donor Benchmark Report

Infographic | January 6, 2020

In The State of Modern Philanthropy 2018, we found that recurring donors are over five times more valuable to your nonprofit than one-time donors. The State of Modern Philanthropy 2019 took the conversation further to examine the steps that donors take after making their first gift.

Infographic | January 20, 2020

In this article we will give you an idea of what you have to do to be a successful fundraiser even if your NGO cannot show a long record of cooperations.

Infographic | June 7, 2022

Nobody said year-end fundraising would be easy. And since no two organizations are exactly the same, we all experience different challenges and successes. But we can all agree on one thing—year-end giving is extremely important to the success of your organization. Of those polled as part of the Nonprofit Insiders Network, 28 percent said that they raised between 26 and 50 percent of their total annual income from the year-end ask alone. Plus, 100 percent polled used direct mail for their year-end campaign and only 17 percent used in-person asking to garner donations.

Infographic | October 5, 2021

This year saw our first-ever State of Service for Nonprofits report, which focused on nonprofit representatives sharing their insights and what changes they’ve experienced and seen since the onset of the pandemic last year. Check out the State of Service for Nonprofits infographic for a quick snapshot of some of the key findings from the report.

Infographic | February 19, 2020

90% of Americans say that they are more likely to trust and feel loyal to companies that back social causes.' Making your Corporate Social Responsibility (CSR) story readily accessible online is essential to engage consumers, attract more eyeballs, and enhance your overall brand image.

Infographic | December 5, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 donors.