6 Ways Nonprofits Can Improve Their Email Creation Process

Infographic | January 4, 2022

Year-round revenue for your nonprofit organization is always the goal. But how do you get there? Our year-round fundraising calendar offers ideas for fundraising events that can be adapted in-person, online, or in a hybrid format.

Infographic | March 6, 2020

Federal Budget 2020 is around the corner. Many charities and nonprofits across Canada took part in the pre-budget consultation process outlining their priorities for the next federal budget. Our friends at Imagine Canada analyzed their submissions and created an infographic of what the sector cares about in 2020.

Infographic | December 16, 2021

The 10 Mistakes You May Be Making with Your Fundraising Event infographic will help you stay one step ahead of any setbacks and maximize your fundraising results with easy-to-implement solutions. You’ll learn the most common mistakes we see nonprofits make before, during and after their fundraising events and how you can avoid them. We share practical tools and strategies to boost attendance, drive engagement and inspire in-event giving for a more effective event.

Infographic | December 5, 2019

In its eighth year, Giving Tuesday has grown 27.75% from 2018 to 2019 and raised $511 million in the U.S. alone, setting new records across the social sector. At Classy, we saw the hard work and dedication of our nonprofit customers come to fruition as they raised $19,433,030 million from 153,543 donors.

Infographic | January 14, 2020

It may seem counterintuitive to start with a story when crafting a marketing strategy, but, because stories help us relate and are memorable, they can ground your nonprofit’s strategy. Storytelling is a valuable tool to help donors understand the context in which you operate by seeing the challenges your beneficiaries (or your nonprofit) are facing.

Infographic | October 4, 2021

The online survey of 1,964 nonprofit professionals was conducted between September 7–October 1, 2021. Data is self-reported, not transactional. In September of 2021, we conducted a survey to better understand how event and online fundraising has evolved this past year, and how nonprofits are preparing for a post-pandemic future. This report looks at some of the year’s biggest challenges, where nonprofits are finding success, and the outlook for 2022. Results are based on an online survey of 1,954 nonprofit professionals, representing a wide cross section of organization sizes and industries.